Display Advertising
Display advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. uses visual adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., such as banners and images, to promote your brand on websites and apps. It is one of the most popular forms of digital advertisingTargeted storytelling—digital advertising delivers tailored messages through search, social, and display to reach the right people at the right time..
Why Is Display Advertising Important?
With the vast digital landscape, businesses need an effective way to reachThe total number of unique people who see your content—used in media planning and performance tracking. their target audienceThe specific group your campaign is built for—defined by demographics, psychographics, or behavior.. Display advertising helps brands:
- Enhance Visibility: Increase brand exposure by appearing on relevant websites.
- Target Specific Audiences: Use demographic, behavioral, and retargeting strategies to reach the right customers.
- Boost Engagement: Interactive and visually appealing ads encourage user interactionMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action..
- Support Other Marketing Channels: Complements search engine marketing (SEM), email marketingYour brand, in their inbox—email marketing delivers personalized content, promos, and updates that drive engagement and conversions., and social media advertising.
Types of Display Advertising
There are several types of display adsVisual digital ads shown on websites and apps—banners, popups, or responsive placements. designed for different marketing goals:
1. Banner Ads
Rectangular or square ads placed at the top, side, or bottom of web pages.
2. Native Ads
Ads that blend seamlessly with website content for a non-disruptive user experienceThe feel of using your product or site—great UX drives loyalty, trust, and conversion..
3. Video AdsImpact in seconds—commercials pack brand stories into tight, powerful narratives designed to grab attention and drive action.
Short video-based advertisements that appear on streaming platforms and social media.
4. Retargeting Ads
Ads displayed to users who have previously interacted with a brand’s website or content.
5. Interactive & Rich Media Ads
Engaging ads that include elements like animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives., hover effects, or gamificationApplying game mechanics to brand experiences—think points, badges, challenges that drive user engagement..
How RIOT Leverages Display Advertising
At RIOT, we don’t just create display ads; we craft immersive digital experiences. Our approach includes:
- Data-Driven StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart.: Using analytics to refine audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. targeting and maximize ROI.
- Creative Execution: Designing high-impact visuals and messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. that captivate audiences.
- Programmatic AdvertisingSmarter media buying—programmatic advertising uses automation and AI to serve ads to the right people at the right time.: Automating ad placements for precision targeting.
- Performance Tracking: Measuring ad effectiveness and optimizing campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. in real time.
Common Questions About Display Advertising
- What is display advertising? → A form of online visual advertising using images, videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t., and text.
- What is the difference between search and display advertising? → Search ads appear on search engine results, while display ads are shown on third-party websites.
- How does display advertising work? → It works by placing ads on relevant sites to target specific audiences using ad networks.
- When should I use display ads? → When you want to increase brand awarenessHow familiar your audience is with your brand—essential for top-of-funnel strategy and long-term equity., retarget users, or boost engagement.
Ready to amplify your brand with powerful display ads? Let’s make it happen.
Final Thoughts
Display advertising is a vital part of digital marketingThe pulse of modern branding—digital marketing blends content, SEO, paid ads, and social strategies to attract, convert, and engage audiences across the web., offering brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. an opportunity to engage their audience with visually compelling content. At RIOT, we ensure that every display ad we create delivers impact, relevance, and results.
Dive deeper
Paid Media CampaignsPay to play—paid media campaigns use ads across search, social, and display to drive awareness, traffic, and conversions., Programmatic Media BuyingBidding on attention—automated ad buying in real-time that reaches audiences based on data and behavior, not guesswork., Retargeting CampaignsSecond chances that convert—retargeting re-engages users who visited your site but didn’t convert, keeping your brand top-of-mind., Digital Advertising, Conversion FunnelsThe journey from interest to action—conversion funnels map out how audiences move from awareness to purchase, optimizing every touchpoint for maximum impact.
