Affiliate Marketing Manager
The partnership powerhouse—affiliate marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. managers drive revenue by building relationships with influencers and publishers to expand brand reachThe total number of unique people who see your content—used in media planning and performance tracking..
What is an Affiliate Marketing Manager?
A partnership architect with a sharp eye on ROI. AffiliateA digital partner that earns commission for driving traffic or sales—performance-based marketing with shared upside. marketing managers grow brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. through third-party relationships that actually convert.
What does an Affiliate Marketing Manager do?
They scout, onboard, and nurture affiliate partners—like influencers, publishers, or niche platforms—then optimize the performance of those relationships. It’s business development with a digital edge.
What does this role look like in a creative agency?
At RIOT, affiliate managers extend the reach of our work far beyond paid adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels.. They bring in fresh audiences through high-trust channels, pushing creative campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. into new corners of the internet—always with one eye on performance and one on brand integrity.
Dive Deeper
Affiliate Marketing Managers are the revenue accelerators of digital and performance-focused teams. They build, manage, and grow networks of affiliates—publishers, influencers, creators, and brand partners—who promote products or services in exchange for commissions. It’s part partnership-building, part performance optimization, and all about extending brand reach through authentic third-party advocacy.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Paid Media Campaigns | Affiliate partnerships are often supported by paid placements, boosting reach and driving conversions. |
| Retargeting Campaigns | Affiliate audiences can be retargeted to increase conversions and maximize lifetime value. |
| KPIs (Key Performance Indicators) | Affiliate programs live and die by clear KPIs—like CPA (cost per acquisition), ROAS, and affiliate contribution to revenue. |
| Influencer Outreach | Affiliate marketing often overlaps with influencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. partnerships where creators drive trackable sales. |
| Social Commerce | Many affiliate partnerships now thrive within shoppable social media environments like InstagramA visual-first social platform—powerful for lifestyle brands, storytelling, and creator collabs. and TikTok. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Collaborates to align affiliate-driven traffic with paid performance goals and optimizations. |
| Influencer Partnership Manager | Focuses on relationship-building with creators—many of whom become affiliates for brands. |
| Partnerships Manager | Manages broader strategic relationships with platforms and media partners beyond traditional affiliates. |
| Marketing Data AnalystTurns numbers into narratives—analyzes data to drive smarter decisions and uncover hidden insights. | Tracks affiliate campaign performance, optimizing based on traffic, revenue, and conversion rates. |
