Social Commerce
Social commerce involves selling products or services directly through social media platforms, creating a seamless shopping experience within the social media environment. It’s now easier than ever to sell through social media.
Social Commerce is the intersection of social media and shopping—where discovery, engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., and purchase all happen on the same platform. It’s the shift from adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. that drive traffic elsewhere to shoppable content that converts right in the feed.
For marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. managers, social commerce means reducing friction. It lets people move from “that’s cool” to “I’ll buy it” without ever leaving the scroll. Whether it’s InstagramA visual-first social platform—powerful for lifestyle brands, storytelling, and creator collabs. Shops, TikTok Shop, or Pinterest’s product pins, it’s about turning content into commerce—seamlessly and at scale.
How it works
- Shoppable posts & tags – Product links embedded directly into images or videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t..
- In-app checkouts – Complete the entire buying process without leaving the platform.
- Livestream shopping – Influencer-hosted or brand-led streams where products are demoed and purchased in real time.
- UGCContent that hits home—UGC is created by real users, adding authenticity, trust, and social proof to your brand story. & influencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. integrationConnecting systems or tools to work together—think Slack + Notion or Google Ads + Analytics. – Social proof and authenticity meet conversion.
How creative agencies approach it
At RIOT, we treat social commerce as both a creative challenge and a strategic opportunity. The goal isn’t just to sell—it’s to make the buying experience feel like an extension of the brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception.. That means designing content that’s not only beautiful and native to the platform, but also optimized to convert.
We build full-funnel strategies that connect product storytelling to platform behavior—so whether someone’s discovering, considering, or ready to purchase, your content meets them in the moment with purpose.
The bottom line
Social commerce is more than just tagging a product—it’s about blending brand, content, and conversion into one seamless experience. And in today’s attention economy, convenience and creativity go hand in hand.
Dive deeper
Social Media Branding, Paid Social Media AdsThe shortcut to reach—paid social ads target hyper-specific audiences with precision, turning brand exposure into conversions, one click at a time., Instagram StrategiesCrafted for the scroll—Instagram strategies blend aesthetics, engagement, and storytelling to captivate audiences, grow brands, and turn followers into fans., TikTok CampaignsWhere virality meets creativity—TikTok campaigns tap into trends, challenges, and storytelling to engage audiences and amplify brand reach in seconds., Social Media InsightsWhat’s working, what’s not—social media insights dive deep into engagement, trends, and audience behavior, helping brands stay ahead of the digital curve.
