RIOT: A NYC Creative Agency Blending Culture, Strategy, and Production

RIOT is a New York Creative Agency and Production Studio transforming brands through visionary storytelling.

At RIOT, we craft rebellion with purpose—a symphony of precision and creative chaos. Every project is a bold voyage into the extraordinary, where each spark of imagination ignites a story worth remembering. Guided by visionary minds, we create unforgettable work that shapes culture, builds brands, and defines what’s next.

Imagination knows no borders. Innovation refuses limitation. At RIOT, every idea transcends—evolving, inspiring, and leaving an imprint impossible to erase. Our creative agency and production studio in New York City fuses storytelling with technology to produce work that captivates, challenges, and endures.

We call to the dreamers and disruptors, the fearless creatives who demand something extraordinary. If you're building the future, you’ve found your creative partner.

Step into our world.
The future begins here.
🔥 Discover What’s Possible
Washington Commanders: Scary Season - Riot Creative Agency
Vintage-Inspired RIOT NYC Tiger Logo – Creative Agency

Bold collaborations, beautifully built

We partner with brands, artists, and institutions to create work that resonates, inspires, and demands attention.

From culture-shaping campaigns to genre-bending films, every project is a spark—evidence of what happens when creativity catches fire. We're a creative agency and production studio born in New York, built to move the world through strategy, design, storytelling, and immersive experience.

Our collaborators range from emerging artists to global icons, with work spanning media, fashion, tech, music, publishing, and beyond. No matter the medium, we build with intention, energy, and edge.

Below is a glimpse into the kind of work we make—and why it leaves a mark.

💥 See the Work That Moves the World
RIOT NYC Unleash Your Potential Branding Poster
  • Tiffany & Co.
  • WSJ Custom Content brand logo
  • RIOT NYC Creative Agency | Clients: Coach
  • Nutrafol Logo
  • Washington Commanders Brand Logo
  • Clinique Brand Logo

Creative allies in the art of the impossible

We collaborate with visionary brands, fearless artists, and industry pioneers who believe in creativity’s power to spark meaningful change. From groundbreaking campaigns and innovative storytelling to immersive experiences and bold content, RIOT helps our partners shape culture, push boundaries, and connect deeply with their audiences. Here are a few of the inspiring collaborators who trust us to bring their biggest ideas to life.

You're in good company.
Let's make something unforgettable.


The Brands We Call Friends 🤝
Still from RIOT’s Material World Campaign Film featuring a vibrant, East Village creative scene

Born in New York, a Creative Agency Built for the World.

A Creative Agency and Production Studio born in NYC’s East Village, crafting extraordinary stories since 2015.

RIOT was born in the summer of 2015, high above the iconic Orpheum Theater in New York City’s vibrant East Village. What began as a bold vision in a neighborhood brimming with creativity quickly grew into one of the world’s most sought-after creative agencies.

Rooted deeply in the New York City tri-state area, we’ve cultivated enduring partnerships with some of the world’s most iconic brands. These collaborations are founded on trust, powered by creativity, and driven by an unwavering commitment to the extraordinary. At RIOT, we immerse ourselves fully in the essence of every brand we partner with, sharing their vision, fueling their ambition, and igniting bold ideas that innovate, inspire, and leave lasting legacies.

While our heartbeat is unmistakably New York, our vision knows no borders. Wherever you are, we’re ready to connect, collaborate, and transform your boldest ideas into unforgettable realities.

Rooted in NYC.
Trusted Worldwide.

🚀 Step Inside Our Creative Culture

Creative Production Studios Driven by Precision, Technology, and Imagination

Sanctuaries of imagination and technical mastery—where visionaries, mavericks, and dreamers unite to craft the extraordinary.

RIOT’s creative studios are built for limitless possibilities. Our cyclorama studio is a haven of innovation, capturing everything from the spark in an eye to the commanding energy of a stride, all powered by our motion-controlled robot arm—precision technology at its finest. The daylight studio, flooded with natural light, doubles as a resonant live audio room where music and visuals converge in seamless harmony. Both spaces are integrated with SDI and 10G Ethernet, enabling live-switched productions and immersive streaming experiences that redefine what's possible.

Sustainability and style permeate every detail. Our studios feature a curated collection of iconic furniture and carefully chosen décor—pieces that inspire creativity and effortlessly transform into dynamic props. Each selection is intentional, balancing functionality, beauty, and a commitment to sustainability.

A vintage 90s Pepsi machine serves nostalgia with every sip. An arcade loaded with over a thousand classic video games fuels inspiration, and a kitchen stocked with wholesome treats keeps creative energy flowing. Every detail is thoughtfully designed to ignite ideas and maintain unstoppable momentum.

Unmatched energy.
Endless creative possibilities.
See the Art of Precision 🎯


Join the Matrix: Where Influence Sparks Innovation

RIOT’s journal offers an unfiltered glimpse into our inspirations: bold ideas, fearless creativity, and the forces shaping culture.

A pulse, a portal—a direct connection to the creative engine driving RIOT. Our journal invites you beyond the surface to explore the raw, unfiltered essence of our world. Here, inspiration collides with innovation, from Frank Lloyd Wright’s architectural genius to M.C. Escher’s geometric brilliance, and the groundbreaking ZX Spectrum 48K. This is where dreams take shape and ideas ignite movements.

Every influence, every spark is a building block in our creative DNA. The journal reflects who we are—bold, original, and fearlessly exploring the unknown. Here, the unseen becomes visible, concepts evolve, ideas take flight, and whispers of inspiration become creative storms. It’s RIOT’s heartbeat, captured and shared in real-time.

Below, explore three curated glimpses into the inspirations shaping us. Each article is a window into the culture, identity, and vision defining our New York City creative agency.

Dive in.
Be inspired.
📖 Explore our Creative Pulse

Hip To Be Square - MUG5 Original Artwork.
RIOT is a symphony of divergent thoughts, a creative agency woven from daring ideas, and a beacon illuminating brands through bold collaboration.

A crucible where creative spirits ignite; our creative agency and production studio sets the stage for groundbreaking stories. We are the mavericks, the dream weavers—relentlessly pursuing the extraordinary.
Creative Agency & Production Studio in New York City 🇺🇸 —

Frequently Asked Questions

Your Questions Answered: Discover the Essence of RIOT's Creative Excellence
What creative agency services does RIOT provide?

RIOT is a New York City-based creative agency and production studio pushing boundaries across brand, media, and technology. Our services are built to move the world:

  • Branding Alchemy: Crafting timeless identities that resonate deeply.
  • Visual Identity: Designing impactful visuals that leave a lasting impression.
  • Website & Graphic Design: Delivering cutting-edge digital experiences and assets.
  • Storytelling & Strategy: Creating immersive narratives across all platforms.
  • Creative Consulting: Merging art and innovation to elevate brands and shape culture.
  • Paid Media & Strategic Campaigns: Developing targeted creatives to maximize impact.
  • Video Production: Developing multimedia content that engages and moves audiences.
  • Photography: Capturing powerful imagery to elevate your story.
  • Art & Creative Direction: Curating iconic aesthetics to define your brand world.
  • Music Integration: Weaving sound into emotion-driven brand narratives.
  • Fashion Collaborations: Crafting visually rich campaigns with cultural edge.
  • Film & TV Direction: Leading cinematic storytelling from pitch to post.
  • Commercial Directing: Delivering bold, high-impact brand messaging with polish.
  • Luxury Brand Experiences: Designing bespoke creative built on heritage and innovation.

From emerging startups to global institutions, we deliver the kind of creative that shapes culture and sparks connection. Explore the work that moves the world →

How can RIOT’s in-house production studio elevate your brand?

RIOT’s in-house production studios aren’t just part of the process — they are the engine, the sandbox, and the stage. Here, branding, content, and creative collide under one roof, giving us the edge to deliver work that’s bold, fast, and unforgettable. Why it matters:

  • Creative in the Room: Our strategists, directors, designers, and editors sit side-by-side — ideas fly faster, stories hit harder, and collaboration feels electric.
  • Speed That Doesn’t Sacrifice: With everything under one roof, we cut through noise and bottlenecks — from concept to delivery, we move with intention and momentum.
  • Budget Conscious, Never Boring: Centralized production means smarter resource use — we stretch budgets without ever shrinking the vision.
  • One Vision, One Voice: From scripts to scroll-stoppers, every asset speaks the same language — sharp, on-brand, unmistakably you.
  • Ready for Anything: Trends shift. Deadlines shift. Clients shift. RIOT pivots on a dime — our flexible setups mean we never miss the moment.

Our studios blend precision and imagination, structure and soul — the kind of space where wild ideas come to life without compromise. This is where vision gets built.

What is the culture like at RIOT Creative Agency in NYC?

RIOT is more than a creative agency — it’s a living organism built on energy, instinct, and obsession with what's next. Our culture isn’t crafted in a boardroom. It’s carved through late nights, bold risks, wild ideas, and the real magic that happens when people from all walks bring their full selves to the table. This is how we work. This is how we win.

Our Culture Is Built On:

  • Diverse Perspectives: We thrive on contrast — background, thought, expression. Difference is our secret weapon. Innovation doesn't come from echo chambers, it comes from friction and flow.
  • Creative Autonomy: Our people are trusted to break things and rebuild better. We encourage experimentation, embrace failure, and reward those who color outside the lines.
  • True Collaboration: No silos. No egos. Just real talk and shared goals. From strategy to sound design, everything we make gets sharper when we make it together.
  • Relentless Curiosity: We don’t just follow trends — we chase ideas across time zones and disciplines. Our appetite for what’s next keeps us sharp, strange, and ahead of the curve.
  • Client as Co-Creator: We don’t “present work” — we build it with you. Our best partnerships are part creative lab, part trusted alliance, and always rooted in respect and vision.

At RIOT, culture isn’t a backdrop — it’s the driving force behind everything we build. You’ll feel it in the work, in the room, and in every idea that dares to go further than expected.

Can RIOT effectively serve global brands from New York City?

Rooted in the vibrant heart of New York City, RIOT’s influence and creative collaborations span the globe. We craft stories that transcend borders, bridge cultures, and resonate deeply with diverse audiences worldwide.

Core Aspects of Our Global Influence:

  • Strategic Collaborations: By partnering with iconic global brands such as Tiffany & Co. and Coach, we create campaigns that blend heritage and innovation, captivating luxury markets worldwide.
  • Cultural Resonance: We design narratives that speak authentically to diverse cultural contexts, ensuring our work resonates globally while honoring local relevance.
  • Global Accessibility: Leveraging emerging platforms, cutting-edge tech, and multi-channel strategy, we ensure our content reaches audiences across every continent — immersive, inclusive, and unforgettable.
  • Local Insight, Worldwide Vision: Born in NYC, we think globally and act with intent. Our creative combines trend awareness with cultural fluency to unite, inspire, and move people everywhere.

This global mindset powers RIOT’s ability to tell stories that resonate deeply and leave a lasting imprint on the world stage.

What makes RIOT unique among NYC creative agencies?

RIOT is more than a creative agency based in New York City — it's a creative revolution. We blend brand strategy, content creation, and storytelling to build unforgettable campaigns that resonate deeply. Our fusion of artistic passion and technological precision positions us as pioneers in an ever-evolving creative landscape. With in-house production capabilities and state-of-the-art studios, RIOT stands apart from traditional creative agencies.

What Sets RIOT Apart:

  • Integrated Services: We combine brand strategy, creative development, and production under one roof for cohesive, high-impact results.
  • Innovative Thinking: Artistic risk meets digital precision. We merge creativity with emerging tech to tell stories that cut through the noise and connect on a deeper level.
  • In-House Production Power: Our Clifton and NYC studios give us total creative control — from pitch decks to final exports — with unmatched quality and agility.
  • Cultural Edge: Born in NYC’s pulse, our work channels its energy — bold, fresh, culturally dialed-in, and always relevant.
  • Collaboration as Fuel: We don’t just bring people into the room — we invite them into the process. Diverse minds, shared vision, better ideas. Every time.

It’s this rare mix of art, innovation, and relentless collaboration that allows RIOT to redefine what a creative agency can be — delivering results that don’t just meet expectations, but light them on fire.

Which industries does RIOT specialize in?

RIOT partners with forward-thinking brands across a wide spectrum of industries — from luxury and fashion to beauty & wellness, sports & fitness, business & technology, and music & entertainment. These collaborations are built on trust, shared vision, and a drive to make creative work that hits hard and lasts long.

Where RIOT Makes Its Mark:

  • Luxury: Partnerships with iconic names like Tiffany & Co. lead to campaigns that fuse heritage and innovation, always steeped in elegance and cultural relevance.
  • Fashion: Collaborations with industry leaders like Coach allow us to push style storytelling further, creating bold campaigns that live at the intersection of trend and timelessness.
  • Beauty & Wellness: With brands like Nutrafol, we craft intimate, high-impact content that builds real trust and resonates with authenticity.
  • Sports & Fitness: From LA Galaxy to Washington Commanders, we bring the energy, emotion, and culture of sport to life through creative that moves fans and athletes alike.
  • Business & Technology: Working with trailblazers like AWS and Livongo, we decode complexity and turn innovation into visual storytelling that connects and converts.
  • Music & Entertainment: Our deep roots in music culture power stunning visuals and narrative-driven content that amplifies artists, labels, and entertainment brands across the globe.

Through these diverse partnerships, RIOT continues to redefine creative standards across industries — crafting the kind of work that turns heads, sparks conversation, and sets the tone for what’s next.

How does RIOT blend technology with creativity?

At RIOT, we fuse cutting-edge technology with bold artistic vision to create unforgettable creative experiences. Our commitment to innovation runs deep — and it shows in the tools we use, the stories we tell, and the details we obsess over.

Our Technology Arsenal Includes:

  • Motion-Controlled Cinebot Mini Robot Arm: This compact, live-action camera robot gives our cinematographers full control over dynamic movements. It simplifies complex motion setups with user-friendly precision — delivering repeatable, cinematic shots that elevate every frame. Learn more about the Cinebot Mini.
  • RED V-RAPTOR XL + Cinematic Cameras: We shoot with the same tools used in top-tier film productions. The RED V-RAPTOR XL captures every nuance in razor-sharp detail — ensuring our visuals hit that gold-standard cinematic quality.
  • ARRI & Aputure Lighting Systems: We sculpt with light. Our kit includes ARRI Orbiter and SkyPanel series, plus Aputure’s LED powerhouses — giving us full tonal and atmospheric control for every visual mood. Explore ARRI’s Orbiter here.
  • Vintage Cameras & Lenses: We don’t fake retro — we shoot it. Our curated stash of vintage cameras, lenses, and VHS rigs lets us capture nostalgic textures the real way, not just through filters.
  • Premium Audio Gear: Our in-house studios are stocked with high-end mics, analog preamps, vintage guitar pedals, and a full backline. It’s built for soundscapes that elevate the visuals — whether we’re recording VO, live instruments, or experimental audio.

It’s not just the gear — it’s what we do with it. By blending tech precision with creative instinct, RIOT redefines what’s possible in visual storytelling and sound-driven brand experiences.

How does RIOT’s New York City heritage shape its vision?

RIOT's creative journey began in New York City's East Village — a neighborhood stitched together by punk venues, underground legends, and walls layered with history. Our earliest days were fueled by places like St. Mark's Place, CBGB, Mars Bar, and Clockwork Bar — cultural outposts that didn’t just shape us, they gave us our reason to build.

Formative Creative Haunts:

  • St. Mark’s Place: A street pulsing with rebellion and self-expression. The creative chaos and subversive energy still runs in our veins.
  • CBGB: The birthplace of punk. A venue that taught us the power of rawness, DIY spirit, and having something to say — loud.
  • Mars Bar: Gritty, messy, and brilliant. A haven for outsiders, artists, and the wild ones — it showed us the value of owning your identity without apology.
  • Clockwork Bar: Where edge met inspiration. A space that reminded us creativity doesn’t always wear a suit — sometimes it wears combat boots.

That spirit carried us through every shoot, every pitch, every piece of motion graphics or edit that hit different. But we’re not just about where we started — we’re about where we’re going.

Now Enter: Hudson Yards

  • Architectural Marvel: Hudson Yards brings futuristic design and infrastructure that speaks to our love for building the next. It's clean, modern, and sharp — a creative playground.
  • Cultural Epicenter: From The Shed to street-level curation, Hudson Yards pulses with artistic energy. It’s a new kind of canvas — and we’re ready to paint on it.
  • Creative Collision Zone: This neighborhood brings together artists, developers, designers, startups, institutions — and we’re right at the center of that cross-pollination.

Our roots are punk. Our future is precise. We carry the East Village's rebellious soul into Hudson Yards' glass and steel — evolving, expanding, but never forgetting what lit the fire in the first place.

What is RIOT’s approach to sustainability in creative production?

At RIOT, sustainability isn’t a checkbox — it’s a creative standard. We integrate environmentally conscious choices into every layer of our work, reflecting our commitment to making art that respects the world it lives in.

  • Eco-Friendly Materials: We prioritize recycled and sustainably sourced materials to reduce waste and conserve resources wherever possible.
  • Energy-Efficient Technologies: From lighting to post-production, we integrate energy-efficient systems that lower our carbon footprint without compromising output quality.
  • Sustainable Partnerships: We work with suppliers and vendors who share our values, ensuring every step of production aligns with our environmental ethos.
  • Vintage Furniture: Our studio spaces feature repurposed and vintage furniture — less landfill, more character.
  • Organic Ingredients: For in-house events and catering, we source local, organic ingredients to support sustainable agriculture and minimize our footprint.
  • Commuting Practices: Our team is encouraged to carpool, bike, or ride public transit to reduce transportation-related emissions — and get some fresh air in the process.
  • Utilizing Vintage Equipment: We breathe new life into legacy tech — from tape machines to analog cameras and instruments. By extending the life of gear that still rocks, we reduce electronic waste and preserve a bit of creative history. Yes, even our 90s Pepsi vending machine has a place in this ethos.

Sustainability at RIOT isn’t a side note — it’s baked into how we create. We believe the future of creativity is conscious, and we’re building it one choice at a time.

How can I collaborate with RIOT’s innovative creative team?

Every bold idea starts with a conversation. Reach out through our Contact Page and let’s explore what happens when strategy, storytelling, and design collide. Together, we’ll push the edge of brand identity, advertising, and what creative collaboration can be.

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