TD Ameritrade’s Taste of the Futures: Episode #3 Plating the Future
Markets shift, prices rise, and the invisible hand of futures trading reaches beyond Wall Street—straight into the kitchen. In TD Ameritrade’s Taste of the Futures: Episode #3, Chef Gabriel Kreuther steps up to a unique challenge: creating a dish inspired by the movement of the futures market itself. On the counter, three simple ingredients: oats, pork, and corn. They don’t typically share the same plate, but today, they are bound by something deeper—their financial futures.
Jamie McDonald lays it out: pork futures are projected to rise by 10% next year. That means higher costs for chefs, restaurants, and consumersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. alike. To reflect this, Chef Kreuther is given slightly less pork to work with—a creative limitation mirroring the real-world decisions that restaurants face every day.
“That’s quite interesting to know,” the chef muses. “It makes you think ahead.”
Trading Futures, Crafting Flavor
As Kreuther begins assembling his dish, the conversation deepens. Futures aren’t just numbers—they are reflections of trends, behaviors, and market forces beyond our control.

An illustration of milk and soy milk, symbolizing how changing consumer trends drive futures markets. Featured in TD Ameritrade’s Taste of the Futures – Episode #3.
Take oats, for example. The rise of oat milk created a surge in demand, shifting the market. But when supply caught up, prices fell. It’s a reminder that consumer trends drive markets, and markets shape the price of what we eat.
Just like a trader examines micro E-mini futures contracts for shifting equity trends, a chef must anticipate ingredient costs, supply chains, and economic factors before plating the perfect dish.
A Meal That Reflects the Market

A final dish crafted by Chef Gabriel Kreuther, featuring pork, oat fries, and corn—a culinary representation of futures market predictions. Featured in TD Ameritrade’s Taste of the Futures – Episode #3.
Faced with these market-driven constraints, Kreuther innovates:
- Pork Chou Farci – A take on the classic, using a cut that mimics a ribeye but with pork.
- Oat Fries – Instead of a standard grain dish, he transforms oats into French fries, a nod to his French heritage.
“I wanted to do something different than just porridge,” he explains. “This challenge forces you to think outside the box.”
Jamie takes a bite. “Who would have thoughtAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. the future could be so delicious?”
Food, like finance, is shaped by supply, demand, and speculation. The cost of ingredients today is dictated by futures markets, where traders hedge against risk, predict volatility, and react to global economic factors.
But the lesson of Episode #3 extends beyond the kitchen. Futures don’t just impact food. From natural gas to gold, copper to coffee, futures trading influences everything we consume, invest in, and depend on daily.
Investing in the Future
Markets evolve. Menus shift. Those who understand the landscape adapt. Futures trading is about preparation, strategyStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. and insight—just like running a successful kitchen. As the episode closes, Jamie sums it up: “When it comes to trading futures, you need to be informed, and you need to do your research. Just like a chef, you have to plan ahead.”
Because whether you’re plating a dish or making a trade, the future always starts with the choices you make today.
Bon appétit—your next meal might just be a market indicator.