Coach x Selfridges: Men’s Selfridges
Coach launched an RTW Men’s Pop Up alongside the world-renowned luxury department store Selfridges. The Coach Menswear Pop-Up existed for 3 weeks from 1st March 2016. The video’s aim was to attract the ‘Selfridges Man’ customer to the Coach brand, educating and introducing those who were not aware or familiar with the “new Coach,” the Coach that defines “Modern Luxury” and is very fashion-forward and elevated. RIOT created this 15-second Men’s edit that related to Selfridge’s buy from the SS16 LCM show. Here are the social posts live on Selfridge’s and Coach’s Instagram pages:
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
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Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →
