Coach x Selfridges: Men’s Selfridges
Coach launched an RTW Men’s Pop Up alongside the world-renowned luxury department store Selfridges.
The Coach Menswear Pop-Up existed for 3 weeks from 1st March 2016.
The video’s aim was to attract the ‘Selfridges Man’ customerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. to the Coach brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception., educating and introducing those that were not aware or familiar of the “new Coach,” the Coach that defines “Modern Luxury” and is very fashion forward and elevated.
RIOT creative agency created this 15-second Men’s edit that related to Selfridge’s buy from the SS16 LCM show.
Here is the social posts live on Selfridge’s and Coach’s InstagramA visual-first social platform—powerful for lifestyle brands, storytelling, and creator collabs. pages:
