Coach: SS2016 – Chloe Grace Moretz Brand Film

Showcased here is Coach's latest brand film for Women’s Spring / Summer 2016. This brand film features Chloe Grace Moretz alongside cool vintage cars, beautiful scenery, and, of course, amazing Coach products. This video showcases the looks that Coach Executive Creative Director Stuart Vevers has created for Coach's ready-to-wear collection for Spring / Summer 2016. Chloe Grace Moretz, a Coach Ambassador is the featured star of Coach’s Spring / Summer promotional film and we were thrilled to be part of this campaign, providing a second unit 15 second edit of this film, specifically for use across all social channels and OOH screens across the world. Below is RIOT's cut featured on Coach’s official Instagram page:

Scenes from the #CoachNY campaign with @chloegmoretz

A video posted by coach (@coach) on Mar 21, 2016 at 6:55am PDT

“Bag Man — The Untold Story of Coach” title card from RIOT’s film for Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

All Creations 2025 All Services Business & Technology Coach Color Creative Directed Documentary Edited Fashion Featured FX Luxury Narrative Produced Sizzle Reels Teasers

A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

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The Coach Quilted Tabby and Coachtopia Alter/Ego bag on the workshop table.

Coachtopia: Luxury, Redefined

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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Coach: Introducing Coachtopia

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coach: Holiday 22 – Remember Wonder

Social 2022 All Creations Coach Creative Edited Fashion Featured FX Motion Produced Visual Identity

Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →

Coach: SS2016 – Chloe Grace Moretz Brand Film

Lew Frankfort: Bag Man — The Untold Story of Coach

Coachtopia: Luxury, Redefined

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