Coach | Kid Cudi SS16 Campaign Film: 15 Second CutPlay Video
Instagram · Second Unit Editing2016

Coach: Kid Cudi SS16 Film – 15 Second Cut

Coach: Kid Cudi SS16 Film – 15 Second Cut
Kid Cudi, a new men's Coach Ambassador, is the featured star of Coach's Spring / Summer 2016 promotional film. RIOT was thrilled to be part of this campaign, creating the 15-second edit of the film that was specifically used across all social channels. Below you can see our edit on the Coach Instagram page.





#CoachNY with @kidcudi (🎵: “Adventures”)


A post shared by Coach (@coach) on




01 / Service Creative Direction & Social Strategy Shaped the social media strategy for Coach's Kid Cudi Spring/Summer 2016 campaign—conceptualizing how to translate the full ambassador film into compelling 15-second social content that resonates across Instagram and digital channels. 02 / Service Social Media Video Editing & Content Optimization Created the definitive 15-second social edit of the Kid Cudi campaign film—optimizing pacing, transitions, and visual impact for maximum engagement across Coach's Instagram and social media platforms during the Spring/Summer 2016 season. 03 / Service Editorial, Post-Production & Music Supervision Edited and finished the social cut with precise post-production and sonic integration—ensuring the 15-second edit captured the essence of Kid Cudi's ambassadorship while maintaining Coach's premium brand aesthetic across social distribution.
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