Coach: Florals
A little different to RIOT’s normal work with our lovely friends at Coach. This time, focusing on still imagery as opposed to video. We were approached to conceptualize and create multiple pieces of imagery around Coach’s new floral campaign.
The idea was simple: use the provided Coach floral patterns that were going to be featured on limited edition bags and put them in imagery however we wanted. Our final result was having the floral patterns look like they had been plastered all over different parts of New York City.
Below you can see all of the imagery Coach selected for use via Instagram below. Enjoy!
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
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Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →
