In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]
For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.
Sports fans, get ready to get hyped for the Washington Commanders’ potential draft picks for the 2022 NFL season! We’ve created a high-energy, motion graphics-heavy video that showcases the top picks rumored to be on the Commanders’ radar. From fast-paced, clean graphics to bold text and plenty of moving images, this glitchy film will leave you pumped for the NFL draft. As a creative agency, it’s always exciting to have the freedom to build our own story, and we were thrilled to work on this project with the Washington Commanders. Football carries so much cultural significance and emotion, and we feel honored as a culture-driven creative agency to contribute to popular culture through creativity. Below is a video only version of our original concept film that we created to help get sign off on the creative direction. ORIGINAL CONCEPTS: Our original concept animation for the “Command The Draft” film can be seen above FacebookSee our video on the Commanders official Facebook page
Delve into the historical journey of the Washington Commanders with RIOT's creative storytelling.
Directed, Creative Direction, Editing, Post, Color, Titles, VFX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative Direction, Editing, Post, Color, Titles, VFX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative Direction, Editing, Post, Color, Titles, VFX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative Direction, Editing, Post, Color, Titles, VFX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
