Account Manager
The bridge between brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. and agency—account managers orchestrate creative execution, clientThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. needs, and strategic goals to bring big ideas to life.
What is an Account Manager?
Account managers are the navigators of creative chaos. They translate strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. into action, align client goals with agency visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging., and guide campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. from brainstorm to launch without losing the thread.
What does an Account Manager do?
They’re your steady hand in the storm—managing scopes, fielding feedback, and aligning internal teams with client priorities. More than just project managers, they’re strategic partners and proactive problem-solvers.
What does this role look like in a creative agency?
At RIOT, account managers don’t wait for the brief—they help shape it. They’re embedded in client calls, in the creative war room, and everywhere in between. Their job? Make sure the work delivers fire and fits the brief—on budgetYour financial roadmap—a budget outlines the expected costs and resources for a project, ensuring spending stays on track., on brand, and on time.
Dive Deeper
Account Managers are the bridge between brand and agency—ensuring that client goals, creative execution, and project delivery are always aligned. They translate client needs into actionable plans, guide internal teams, manage scopes and timelines, and act as trusted strategic partners throughout the lifecycle of campaigns and projects. In agencies, Account Managers balance relationship management with delivery excellence—bringing big ideas to life while keeping business objectives and client satisfaction front and center.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Stakeholder Communication | Account Managers ensure seamless communication across internal teams, creative leadership, and external client partners. |
| Creative Briefs | They often collaborate on building or refining briefs that clearly outline project goals, target audiences, and creative deliverables. |
| Project Timelines | Keeping projects on track—across multiple deliverables, campaigns, and reviewProof that hits different—testimonials are real client stories that build trust, validate results, and add serious credibility to your brand. cycles—is a core responsibility. |
| Campaign Strategy | Account Managers work closely with strategists and creative teams to ensure that execution ladders up to broader brand and campaign strategies. |
| KPIs (Key Performance Indicators) | They track KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives. and report back to clients—ensuring creative work and marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. outputs are driving measurable success. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Advertising Account ExecutiveThe client connection—advertising account executives manage relationships, oversee projects, and ensure campaigns exceed expectations. | Handles day-to-day client communication and deliverable tracking—Account Managers often manage more complex, senior client relationships and projects. |
| Client Services DirectorThe relationship driver—client services directors lead accounts with strategy, empathy, and a sharp eye on performance and growth. | Oversees the health of multiple accounts—Account Managers support account growthNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making. and client retentionLoyalty is earned—client retention is about delivering consistently, evolving together, and turning projects into long-term partnerships. strategies. |
| Project ManagerThe glue of the project—the PM ensures teams stay on track, budgets stay tight, and ideas come to life with precision. | Partners with Account Managers to keep delivery timelines, budgets, and resource planningForecasting and allocating people and tools—essential for scaling creative capacity without chaos. sharp and on track. |
| Strategy Director | Supports Account Managers by setting overarching brand and campaign strategies that guide day-to-day execution. |
