Red Bull: Youth America’s Cup Logo Sting
In the grand theater of international sport, where history's echoes meet the horizon's edge, the America's Cup stands as a testament to human ambition and nautical prowess. First contested in 1851, this venerable competition predates the modern Olympic Games by 45 years, earning its place as the oldest trophy in international sport. It is within this crucible of salt and sail that legends are forged, and dreams are cast upon the tides.
In a bold move to infuse fresh energy into this storied tradition, Red Bull has taken the helm as a sponsor, invigorating the Youth America's Cup with their signature blend of audacity and innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments.. This partnership seeks to spotlight the next generation of sailors, those intrepid souls ready to etch their names into the annals of maritime history.
Entrusted with the honor of encapsulating the spirit of this event, our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. embarked on a voyage of imagination and artistry. Tasked with crafting a logo sting to bookend all associated programming, we were granted full creative freedom—a boundless sea upon which to sail our ideas. With the emblematic Red Bull logo as our North Star, we set course toward a visual narrative that pays homage to the event's essence.
Drawing inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from the very element that cradles these majestic vessels, we conceived a water-themed animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives. that mirrors the challenges and camaraderie inherent in competitive sailing. Each ripple and splash within the sting is a nod to the relentless determination and unyielding sportsmanship that define the Youth America's Cup. Through fluid motion and dynamic designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., the ident serves as a prelude and coda, framing the unfolding tales of valor upon the waves.
This project is a celebration of tradition meeting innovation, a salute to the young mariners poised to navigate the future of sailing. As the Youth America's Cup sets sail under the auspices of Red Bull, we are proud to have contributed a piece of artistry that encapsulates the event's enduring spirit and exhilarating promise.
In a bold move to infuse fresh energy into this storied tradition, Red Bull has taken the helm as a sponsor, invigorating the Youth America's Cup with their signature blend of audacity and innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments.. This partnership seeks to spotlight the next generation of sailors, those intrepid souls ready to etch their names into the annals of maritime history.
Entrusted with the honor of encapsulating the spirit of this event, our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. embarked on a voyage of imagination and artistry. Tasked with crafting a logo sting to bookend all associated programming, we were granted full creative freedom—a boundless sea upon which to sail our ideas. With the emblematic Red Bull logo as our North Star, we set course toward a visual narrative that pays homage to the event's essence.
Drawing inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from the very element that cradles these majestic vessels, we conceived a water-themed animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives. that mirrors the challenges and camaraderie inherent in competitive sailing. Each ripple and splash within the sting is a nod to the relentless determination and unyielding sportsmanship that define the Youth America's Cup. Through fluid motion and dynamic designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., the ident serves as a prelude and coda, framing the unfolding tales of valor upon the waves.
This project is a celebration of tradition meeting innovation, a salute to the young mariners poised to navigate the future of sailing. As the Youth America's Cup sets sail under the auspices of Red Bull, we are proud to have contributed a piece of artistry that encapsulates the event's enduring spirit and exhilarating promise.
