Red Bull: Youth Americas Cup Logo Sting
Our second outing for Red Bull sees us this time going back to the motion graphics area. Every year Red Bull sponsors and produces programming around the Youth Americas Cup which was first contested in 1851. The America’s Cup is the oldest trophy in international sport, predating the modern Olympic Games by 45 years, and is yachting’s biggest prize.
This year Red Bull is sponsoring this event and we were approached to create a logo sting (ident) that would be shown at the beginning and end of all the associated programming. We were given full creative freedom and were provided with the logo by Red Bull to incorporate into our work. We decided to set our work around the subject matter and designed a cool water themed sting that hat tips towards the hardships and sportsmanship involved with the event.