Material World: Campaign Film
Fashion is about transformation. Material World, founded in 2012, set out to empower women to reinvent themselves through a seamless fashion trade-in service. By extending the lifecycle of fashion purchases, Material World not only makes refreshing your closet effortless but also turns sustainability into a stylish statement.
To celebrate their evolution, RIOT was entrusted with creating Material World’s first-ever brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. film. This cinematic journey celebrates the artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences. of reinvention while highlighting the elegance, ease, and empowerment at the heart of the Material World ethos. The full-length 60-second film, designed for their website and YouTube, introduces viewersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. to the transformative possibilities of fashion. Additionally, we crafted a series of snappy 15-second cuts for the broader ad campaignStrategy meets storytelling—advertising campaigns connect brands with audiences through targeted messaging, bold visuals, and data-driven execution., ensuring that the brand’s bold message could resonate across platforms.
Directed by Chris MUG5 Maguire and brought to life by a talented creative team, the campaign blends sleek visuals, vibrant styling, and a sense of modern elegance. Each shot is a tribute to the conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. of evolution—whether it’s in personal style, sustainable fashion, or the seamless trade-in experience offered by Material World. Anchored by clean, dynamic motion graphicsAnimated graphic elements—used in videos, explainer reels, UI flows, and storytelling. and rich color gradingThe polish that makes it pop—color correction refines footage to create visual harmony, set tone, and ensure brand consistency on screen., the film offers an immersive, visual celebration of what it means to refresh, reuse, and redefine.
Above, you’ll find the 60-second film, a visual love letter to transformation and sustainability. Below, explore the 15-second versions, where every second packs a punch, delivering Material World’s empowering message with precision and flair. For us at RIOT, this project was more than a campaign—it was a chance to redefine what a modern brand film can be.
