Coach: Pop Culture History – 75 Years of Iconic Influence and Legacy
Through a collaboration with Coach’s PRYour reputation, amplified—PR manages brand image through media outreach, storytelling, and strategic communication. team and an external agency, RIOT was tasked with delving deep into the rich history of Coach’s presence in pop culture. With a treasure trove of materials highlighting the brand’s many cultural touchpoints—both direct and inspired by the world Coach sees itself reflected in—we set out to craft a narrative that would honor their legacy and bring it to life.
A Legacy Woven Through Time
The story begins with a visual journey through Coach’s heritage, where archival imagery spanning decades came to life in After Effects. With each frame, we pieced together a visual timeline of Coach’s evolution, blending old and new, and weaving the brand’s history into a captivating tapestry of influence.
As the reel unfolds, we dive into the countless films and music videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. where Coach bags have made their mark—appearing across iconic scenes and moments in time. The list was exhaustive, and we relished every reference, seeing how Coach has been woven into the fabric of film and music over the years.
But it doesn’t stop there. We also explored the faces, names, and legends that Coach considers to be part of its inner circle—those individuals who embody the spirit of the brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception., influencing its direction and pushing the boundaries of what Coach represents.
The result? A visually engaging sizzle reel that showcases the remarkable intersection of Coach and pop culture, a journey through 75 years of creative influence, iconic bags, and moments that continue to shape the world we live in.
