Coach: Freja Watches Spring 2014 Campaign Film
In a bold expansion into horology, Coach unveiled its inaugural watch collection, offering an array of styles for both men and women. To herald this venture, our creative agency collaborated closely with Coach to provide post-production services and music supervision for their first-ever watch campaign, featuring the captivating Freja Beha Erichsen.
A striking gold Coach watch from the Spring 2014 collection, captured in elegant detail.
Our approach involved blending studio and outdoor cinematography to craft a visually stunning narrative that underscores Coach’s foray into timepieces. The juxtaposition of controlled studio environments with dynamic outdoor scenes reflects the versatility and elegance of the collection. Our responsibilities extended beyond visual storytelling; we also oversaw music supervision, selecting a track from Bon Iver, one of our agency’s favored artists, to enhance the film’s emotive resonance.
Freja Beha Erichsen in a serene moment from the Coach Freja Watches Spring 2014 campaign, set against a striking city skyline.
This campaign marks a significant milestone in Coach’s brand evolution but also exemplifies our commitment to creating compelling content that harmonizes visual artistry with strategic brand messaging.
