Coach: Freja Watches Spring 2014 Campaign Film
In a bold expansionGrowth is the process of expanding, scaling, and advancing an organization, brand, or individual’s success by achieving key goals such as increased revenue, audience reach, or market share. It reflects progress driven by strategic initiatives and innovation. into horology, Coach unveiled its inaugural watch collection, offering an array of styles for both men and women. To herald this venture, our creative agencyA creative agency is a team of experts who bring big ideas to life, crafting unforgettable campaigns, bold designs, and innovative strategies to elevate brands. It’s where creativity meets strategy to make businesses thrive. collaborated closely with Coach to provide post-production servicesPost-production is the magic that happens after filming. It's where we edit, polish, and refine your footage to create a final product that shines. and music supervision for their first-ever watch campaign, featuring the captivating Freja Beha Erichsen.
A striking gold Coach watch from the Spring 2014 collection, captured in elegant detail.
Our approachStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. involved blending studio and outdoor cinematography to craft a visually stunning narrative that underscores Coach’s foray into timepieces. The juxtaposition of controlled studio environments with dynamic outdoor scenes reflects the versatility and elegance of the collection. Our responsibilities extended beyond visual storytellingMore info about Visual Storytelling Dive deeper; we also oversaw music supervision, selecting a track from Bon Iver, one of our agency’s favored artists, to enhance the film’s emotive resonance.
Freja Beha Erichsen in a serene moment from the Coach Freja Watches Spring 2014 campaign, set against a striking city skyline.
This campaign marks a significant milestone in Coach’s brand evolutionBrand development is the process of creating and strengthening your brand’s identity, message, and connection with its audience. It involves crafting a cohesive story that defines who you are, what you stand for, and how you communicate your value to the world. but also exemplifies our commitment to creating compelling content that harmonizes visual artistry with strategic brand messagingBrand Voice is the unique tone, personality, and style that a brand uses to communicate with its audience. It ensures consistency across all channels and helps define a brand’s identity, making it relatable and memorable..
