Coach: Freja Watches Spring 2014 Campaign Film

Coach just recently started making a move into the world of watches, offering many different styles for both men and women. We worked closely with them to conceptualize some social iterations prior to their release. What is on display here however was the first ever Coach watch campaign and features the ever gorgeous Freja Beha Erichsen.

Utilizing a mixture of studio and outdoor shots, we put together a beautiful edit that highlights both Coach’s push into watches. We also were responsible for the music supervision of the commercial, utilizing a song by one of our favorites, Bon Iver.