Coach: Coach House Customization Launch Campaign
Last week we were asked by Coach to cover the event they were throwing at Coach House, on 5th Avenue in New York City. The event was held to kick off Coach’s new in-store customization service that was launching at Coach House and numerous other Coach stores across the US. The customization works alongside a customized POS app that allows people to design their own bags and then watch as Coach craftsmen put the custom designs together in front of the customer’s very eyes. It’s a truly unique customer experience that RIOT thoroughly enjoyed capturing.
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
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Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →
