Press Kits and Releases
Press kits and releases provide essential information about your brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception., product, or event to media outlets, helping journalists and bloggers write stories about your business. They are a key part of PR.
What Are Press Kits and Press Releases?
Press KitA curated collection of brand assets and info—used for media outreach and event promo.
A press kit (or media kit) is a collection of brand materials that gives journalists, bloggers, and media outlets the information they need to cover a brand or its product. It typically includes company background, key facts, executive bios, product images, logos, and past press coverage.
Press ReleaseAn official announcement sent to media—used to share news, launches, and brand milestones.
A press release is a formal, written communication sent to media outlets announcing important eventsLive or virtual brand moments—designed to connect, engage, and create real-time cultural relevance., product launches, partnerships, or other news. It’s a way to communicate directly with journalists and the public about newsworthy updates.
Why Are Press Kits and Releases Important?
Press kits and press releases are essential because they help ensure media outlets have easy access to brand information that’s consistent, accurate, and engaging. The benefits include:
- Increased Media Coverage: A comprehensive press kit makes it easier for journalists to write about your brand.
- Boosted Brand Credibility: Professional media materials build trust and authority with the media and audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action..
- Efficient Communication: Press releases ensure that your message is delivered in a clear and concise manner to key audiences.
- Improved SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. & Digital Visibility: Press releases published on news websites boost online presence and generate backlinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content. for SEO.
What Should a Press Kit Include?
A strong press kit should provide all the necessary information for the media to write about your brand. Key components include:
1. Company Overview & Key Facts
A brief introduction to your brand, including mission, visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging., milestones, and key differentiators.
2. Executive Bios & Headshots
Background information on key team members (founders, CEOs, or experts) along with high-resolution headshots.
3. Product or Service Information
Detailed descriptions of products or services, including features, benefits, and unique selling points.
4. High-Resolution Images & Logos
Ready-to-use images, videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t., and brand assets that media outlets can use for publications.
5. Press Coverage & Testimonials
Links to previous press mentions, interviews, and positive customerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. testimonials.
6. Contact Information
Details for media inquiries, including phone numbers, email addresses, and press contact persons.
How to Write a Strong Press Release
When crafting a press release, it’s important to follow a clear structure to capture attention and provide the essential information. Here’s how to write an effective press release:
- Compelling Headline: Make sure your headline is clear, concise, and attention-grabbing.
- Strong Lead Paragraph: Provide the most important information upfront (who, what, when, where, why).
- Include Quotes: Add quotes from company executives or industry experts to add authority and personalization.
- Keep It Brief: Press releases should be concise (300-500 words) and to the point.
- Include a Call-to-Action (CTA): Encourage journalists and readers to take the next step—whether it’s visiting a website or scheduling an interview.
How RIOT Creates Impactful Press Kits and Releases
At RIOT, we specialize in developing strategic press kits and press releases that amplify brand visibility and media coverage. Our services include:
- Custom Press Kit Development: Designing visually compelling, comprehensive media kits that represent your brand.
- Press Release Writing & Distribution: Crafting newsworthy, SEO-optimized press releases that reachThe total number of unique people who see your content—used in media planning and performance tracking. the right audience.
- Media OutreachThe act of contacting publishers, influencers, or prospects—used in PR, link building, and biz dev. & PR StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart.: Ensuring strategic distribution to key journalists, bloggers, and news outlets.
- Brand StorytellingEntertainment meets marketing—branded content delivers value through storytelling, engaging audiences without feeling like a hard sell. & MessagingThe core idea you communicate—what your brand says, how it says it, and why it matters.: Creating clear, engaging narratives that resonate with the media and the audience.
Looking to get your brand featured in the media? Let’s craft a press kit and release that gets you noticed.
Final Thoughts
Press kits and press releases are key tools for gaining media exposure and building brand credibility. By providing journalists with the right information in a clear, organized, and visually appealing format, businesses can secure valuable press coverage and boost brand recognitionThe value of perception—brand equity is the intangible worth of a brand based on consumer trust, loyalty, and recognition..
Dive deeper
Media RelationsTelling your story, the right way—media relations is about building and nurturing press relationships to amplify brand messaging., Public Relations (PR)Your reputation, amplified—PR manages brand image through media outreach, storytelling, and strategic communication., Reputation Management, Event MarketingExperience is the strategy—event marketing connects brands with audiences through immersive, in-person, or virtual activations., Influencer OutreachAuthentic connection starts here—influencer outreach involves identifying, contacting, and collaborating with creators who align with your brand.
