Customer Experience (CX) Designer
The experience architect—CX designers map every touchpoint to make brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. interactions smoother, smarter, and unforgettable.
What is a Customer Experience (CX) Designer?
The journey mapper. CX designers plan the full experience of engaging with a brand—start to finish, screen to shelf.
What does a CX Designer do?
They designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts. touchpoints, refine user flows, reduce friction, and ensure that every moment with the brand feels thoughtful and intentional.
What does this role look like in a creative agency?
At RIOT, CX designers are empathy engineers. They collaborate with strategists, designers, and tech teams to shape experiences that delight, convert, and build loyalty.
Dive Deeper
CustomerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. Experience (CX) Designers take a holistic view of how people interact with a brand—online and offline. In agency settings, they align UX design, service design, and brand storytellingEntertainment meets marketing—branded content delivers value through storytelling, engaging audiences without feeling like a hard sell. to ensure every touchpoint—from homepageThe front door of your site—sets the tone, communicates your value, and drives the first click. to help center to post-purchase—is intentional, intuitive, and emotionally resonant. It’s not just about making things work—it’s about making them feel right.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Omni-Channel Experiences | CX designers ensure brand consistencyConsistency is key—brand alignment ensures that messaging, visuals, and values are unified across all platforms. and usability across digital, physical, and service-based interactions. |
| User Interface (UI) | They collaborate with UI designers to make interfaces not just beautiful, but frictionless and accessible. |
| Content Strategy | Content design is a key component of great CX—ensuring the right message lands in the right moment. |
| Conversion Funnels | Great CX doesn’t just improve user experience—it drives business outcomes across the funnelThe path from awareness to action—mapped through content, ads, and offers that move users closer to conversion.. |
| Journey Map | CX designers often create journey maps to visualize user needs, pain points, and emotional triggers. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| UX Designer | Focuses more specifically on product interface and usability—often works under the CX umbrella. |
| User Research AnalystInsights from the inside—these analysts dig into user behavior to uncover needs, pain points, and preferences that shape design. | Gathers the qualitative and quantitative dataNumbers, stats, and metrics—used to validate hypotheses, optimize campaigns, and guide strategy. CX designers use to improve journey touchpoints. |
| Brand StrategistThe architect of brand success—a brand strategist crafts positioning, messaging, and identity to create a clear, memorable market presence. | Ensures the emotional arc of the experience aligns with brand positioningCarving out your space—brand positioning defines how a brand stands apart in the market, shaping audience perception and competitive advantage. and promise. |
| Product Designer | Executes on the insights uncovered by CX design—translating experience strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. into interface design. |
