Community Manager
The voice of the brand—community managers nurture online spaces, spark conversation, and keep communities vibrant and on-brand.
What is a Community Manager?
The human touch behind the handle. Community managers shape online spaces where audiences feel seen, heard, and hyped to engage.
What does a Community Manager do?
They respond to comments, start conversations, monitor trends, and turn followers into brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. superfans. Every emoji, DM, and clapback is intentional.
What does this role look like in a creative agency?
At RIOT, community managers are cultural pulse-checkers. They bridge content and conversation—turning brand tone into real-time engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. across every platform that matters.
Dive Deeper
Community Managers are the voice of the brand where it matters most—inside real conversations. They nurture online spaces, spark dialogue, respond to feedback, and turn audiences into engaged communities. In creative agencies, Community Managers help humanize brands—managing day-to-day interactions across social platforms, forums, and digital communities while ensuring every response stays true to the brand’s voice, tone, and values.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Community Engagement | The heart of the Community Manager’s role—building conversations, loyalty, and brand advocacy through genuine engagement. |
| Social Media Strategy | Community Managers activate the strategy—bringing brand personalityThe sound of your brand—brand voice defines the personality, tone, and style used in messaging to create a consistent and recognizable identity. to life across social channels daily. |
| Brand Voice | Ensuring that every reply, comment, and conversation feels consistent with the brand’s personality and tone. |
| Messaging | Community Managers reflect key messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. pillars when engaging users—especially during campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. or activationsWhere strategy meets street—brand activations are real-world experiences designed to spark engagement and cultural buzz.. |
| Social Analytics | They track engagement trends, sentiment, and conversation health to optimize community-building efforts. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Social Media Manager | Oversees the broader content calendar and strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. that Community Managers help activate day-to-day. |
| Content StrategistThe architect of storytelling—content strategists map out what to say, how to say it, and where it lands for maximum brand impact. | Shapes the messaging frameworks and content pillars that guide community interactions and campaign alignment. |
| InfluencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. Partnership Manager | Coordinates collaborations that Community Managers may support through amplification and engagement with creator content. |
| Customer Experience (CX) DesignerThe experience architect—CX designers map every touchpoint to make brand interactions smoother, smarter, and unforgettable. | Aligns overall brand experience—including community touchpoints—across the full user journey. |
