Ray-Ban: Color Through Chromance

October 21, 2016
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Ray-Ban: Color Through Chromance

Our latest work for Ray-Ban saw us again working alongside our friends at RXM Creative to create some films surrounding Ray-Ban’s release of their new “Chromance” lenses. One film was created for social media usage, being released on Youtube and Instagram amongst others. The second film iteration was for in-store purposes and was created in both landscape and portrait versions to allow for the film to be shown in as many Ray-Ban stores as possible. We were responsible for the editing, motion graphics, post and color for these film, an example of which can be viewed below:

 

The campaign films were based around photographers Benjamin Heath, Cory Staudacher and Tyson Wheatley who took the new Chromance lenses on a quest to find the most stunning colors in America. More details of which can be found here #ChromanceColorQuest.

It’s always a pleasure working with our friends at both Ray-Ban and RXM Creative and we look forward to our next creation with them.

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