Nutrafol x Sephora: Product Range Launch
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agencyA creative agency is a team of experts who bring big ideas to life, crafting unforgettable campaigns, bold designs, and innovative strategies to elevate brands. It’s where creativity meets strategy to make businesses thrive. to produce a comprehensive product videoVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire. library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videosVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire. for each of their products available at Sephora.
The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboardingStoryboarding is the process of creating a visual representation of a video or animation, illustrating key scenes and shots with sketches or images. It creates a visual plan for video productions. to animationAnimation brings still images to life, creating the illusion of movement and telling stories in a visually captivating way. It can be 2D (flat) or 3D (adding depth and dimension)., editing, sound designDesign is the process of creating purposeful and visually appealing solutions to solve problems, convey messages, or enhance experiences. It involves a combination of creativity, technical skill, and strategic thinking., and color correctionColor correction is the process of adjusting the color and exposure of video footage to achieve a consistent and balanced look.. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. in making informed purchasing decisions while shopping at Sephora.
Our Nutrafol x Sephora product launchA product launch is the strategic process of introducing a new product or service to the market. It involves planning, promotion, and execution to generate awareness, excitement, and demand among target audiences. asset creation included:
- 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity
- 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail
- 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges
- 12 subtitled versions in English for a wider audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. reach
- A clean, eye-catching animated Nutrafol logo sting
- Dynamic animated kinetic text to add visual interest
- Vector illustration concepts and animations to clearly explain the science-based information for each product video
- Imagery for use in Sephora stores nationwide
We produced and delivered the entire Nutrafol x Sephora video catalog in just 6 weeks. The final result is a comprehensive set of videos that effectively educate consumers about Nutrafol’s hair care and nutraceutical products. To help Sephora shoppers make informed purchasing decisions we made sure each video was visually appealing and easy to understand.
Feedback from the team on this project.
As our partnership with Nutrafol continues beyond this Sephora launch, we will continue working together to further simplify and elevate the Nutrafol brand storyStorytelling is the art of crafting and sharing narratives that engage, inspire, and connect with audiences. It uses characters, emotions, and plotlines to convey messages and ideas in a memorable and impactful way..
Please take a moment to explore the product videos and some visual highlights below.
