Sizzle Reels

Sizzle Reels Archives

Discover our expertly crafted sizzle reels at RIOT. We specialize in creating visually stunning, high-impact videos designed to tell your brand’s story, captivate audiences, and leave lasting impressions. Every sizzle reel showcased here is a testament to our creativity and production excellence.

What is a Sizzle Reel and Why Your Brand Needs One

A sizzle reel (also known as a demo reel, showreel, or promotional video) is a short, high-energy video that tells the story of your brand in the most compelling way possible. It highlights what makes your brand unique while showcasing its best moments, key visuals, and core messages. Typically lasting between 1 to 3 minutes, a well-crafted sizzle reel inspires action, makes lasting impressions, and drives results. Sizzle reels are also commonly referred to as brand reels, commercial reels, PR sizzle reels, marketing sizzle reels, highlight reels, show reels, promo videos, trailers, pitch tapes, or teasers.

Types of Sizzle Reels & Their Uses:

  • Promoting Products: Launch new products or highlight key achievements with an engaging visually driven narrative.
  • Selling TV Shows: Use sizzle reels to pitch TV show concepts to networks and streaming platforms.
  • Raising Funds: Create powerful sizzle reels that inspire investors to fund your film production or creative projects.
  • Pitching Ideas: Present your ideas effectively to potential clients, investors, or collaborators.
  • Social Media Marketing: Attract followers with attention grabbing videos using dynamic audio and visually compelling content.

Key Elements of a Great Sizzle Reel:

  • Story-Driven Narrative: A clear, exciting message that communicates your brand's unique value and helps your team attract clients.
  • Fast-Paced, Rhythmic Editing: Quick cuts and dynamic transitions to keep the audience engaged, often synced with the rhythm of the sizzle reel's song.
  • Eye-Catching Visuals: High-quality footage and striking imagery that create an instant impact.
  • Powerful Audio: Carefully curated musical selections mixed with sound effects and voiceovers to enhance the reel’s energy using music and a voiceovers.

Why You Need a Sizzle Reel:

Sizzle reels are essential for telling your brand’s story, while also being highly effective for presentations, product launches, social media marketing, and investor pitches. Sizzle reels generate buzz, ensure your message stands out, and make a significant difference in a crowded and competitive marketplace. With so much competing content, a sizzle reel from RIOT is the ultimate way to command attention and inspire action and to build a portfolio that is as unique as you are.

We’ve been lucky enough to create sizzle reels for some of the world’s biggest brands, including Tiffany, Coach, Ray-Ban, Estée Lauder, Clinique, The Wall Street Journal, and LA Galaxy — plus many others.

Let’s Create Your Sizzle Reel

Ready to tell your brand's story like never before? Get in touch and let RIOT’s team craft a compelling sizzle reel that makes your brand unforgettable, and ready to attract new clients.

Below, you’ll find a variety of working examples of sizzle reels we’ve created, viewable directly on this page.

WSJ Custom Content: Beyond Your Imagination
March 2, 2024 by riotwashere in 0 Comments

In collaboration with WSJ Custom Content, RIOT crafted a dynamic sizzle reel titled "Beyond Your Imagination." This visual symphony captures years of iconic moments, showcasing the evolution of creative storytelling and the power of bespoke content.

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AEG’s 2023 Highlights: LA Galaxy and LA Kings Triumphs
December 1, 2023 by riotwashere in 0 Comments

Dive into AEG's memorable 2023 journey with LA Galaxy and LA Kings, captured in a thrilling portfolio showcase. Relive the moments that defined an extraordinary year in LA sports.

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A Legacy in Motion: Celebrating 20 Years of Dignity Health Sports Park
June 15, 2023 by Jack in 0 Comments

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

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Coach: Introducing Coachtopia
April 20, 2023 by Jack in 0 Comments

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Tiffany: Holiday 2022 Sizzle
September 30, 2022 by Jack in 0 Comments

As we continue to reflect on the year gone past we are excited to share a holiday sizzle reel that we created for Tiffany & Co. This sizzle reel was created for the internal Tiffany creative team to highlight all the holiday creations that every Tiffany department was planning on releasing during the 2022 holiday season. From campaign films, to window displays, all the way through planned retail pop-ups, our sizzle was used to create a buzz across all of the Tiffany departments in advance of the holiday season. Our sizzle reel also highlights the Tiffany & Co. x Andy Warhol Collection that launched this holiday season, with reimagined Andy Warhol drawings taken from the Tiffany archives earlier in the year. From 1957 to 1962, Tiffany enlisted the help of Andy Warhol to create a series of holiday cards that captured the essence of the festive season through his unique illustrations.   Throughout the sizzle reel, we combined Tiffany holiday assets from adverting campaigns for a cinematic feel and used Andy Warhol’s original drawings from sketchbooks that were scanned as high-resolution images. We cut out different hand-drawn illustrations to create unique animations and motion that add to the playful holiday […]

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Coach Foundation: Dreaming It Real
June 30, 2022 by Jack in 0 Comments

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping underrepresented youth with opportunities not regularly available to them. RIOT creative agency created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

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Coach: SMC 2022 Sizzle
June 14, 2022 by Jack in 0 Comments

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

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Vegas On: Creative Direction & Visual Identity
February 1, 2022 by Jack in 0 Comments

With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren't demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.

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RIOT: Creative Agency Reel
January 1, 2022 by riotwashere in 0 Comments

Art, Branding, Creative, Design, Directing, Editing, FX, Motion, OOH, Photography, Post, Color, Music Supervision

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Clinique: Love Sizzle Reel
November 12, 2021 by riotwashere in 0 Comments

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

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Coach: CFDA Sizzle
October 7, 2021 by Jack in 0 Comments

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