Branding

Branding Archives

In a city that never sleeps, your brand shouldn’t either. At RIOT, we’re not just a branding agency in New York—we’re your partner in crafting identities that disrupt, resonate, and stay unforgettable. From bold visual storytelling to sharp strategies that cut through the noise, we create brands that are impossible to ignore. We don’t do cookie-cutter. Every brand we build is a call to action—a RIOT against the ordinary. Whether you’re a start-up looking to shake things up or an established player ready for a rebrand, we take your vision and push it beyond what you thought was possible.

What We Do:

  • Brand Strategy – Where the heart of your brand meets the science of impact.
  • Visual Identity Design – Logos, colors, and graphics that are bold enough to own the room.
  • Brand Storytelling – Words that don’t just tell a story—they ignite a movement.
  • Rebranding – Evolutionary or revolutionary, we’ll take your brand to the next level.
  • Boutique Branding – For those who want something unique, luxurious, and bespoke.

Why RIOT?

We’re not your average branding agency in NYC. Our team of rule-breakers, storytellers, and design virtuosos live to create work that makes people stop, think, and feel. With years of experience building brands for industries spanning tech, fashion, and lifestyle, we know how to craft identities that thrive in the world’s most competitive markets.

Ready to Own Your Space?

This is your moment. Let’s craft a brand that stands out, speaks up, and wins hearts. Contact RIOT, New York’s go-to branding agency, and let’s create something bold together.
Coachtopia: Luxury, Redefined
October 28, 2024 by riotwashere in 0 Comments

RIOT partners with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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John Frieda’s Frizz Ease: 7 Films That Tame Every Strand
October 26, 2024 by riotwashere in 0 Comments

Go behind the scenes with celebrity stylists Dave Stanwell and Laura Polko as they bring John Frieda’s Frizz Ease campaign to life. From tackling humidity to achieving sleek, frizz-free hair, each transformation is a testament to effortless styling.

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LEADX: Brand Refresh
September 9, 2024 by riotwashere in 0 Comments

LEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.

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LA Galaxy: Afrojack Teaser Film
June 29, 2024 by riotwashere in 0 Comments

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics
March 1, 2024 by Jack in 0 Comments

RIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.

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LA Galaxy x Omega: Small Plan Big Impact
October 1, 2023 by Jack in 0 Comments

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

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LA Galaxy: Rose Bowl Campaign
July 4, 2023 by Jack in 0 Comments

The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.

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A Legacy in Motion: Celebrating 20 Years of Dignity Health Sports Park
June 15, 2023 by Jack in 0 Comments

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

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Coach: Introducing Coachtopia
April 20, 2023 by Jack in 0 Comments

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coachtopia: Establishing a Brand Identity in Motion
April 20, 2023 by Jack in 0 Comments

Coachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.

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LA Galaxy: The Future Is Now
February 13, 2023 by Jack in 0 Comments

Our first collaboration with LA Galaxy saw us diving deep into the history and archives of the club with the mammoth task of creating a historical journey into LA Galaxy as a team, the results of which are being featured on the MLS official Apple TV channel. With a super tight deadline, we got to work by researching, reading, watching, and ingesting all the content we could to understand what makes LA Galaxy the team it is. Over the course of three days, we downloaded and consumed an entire legacy in a seemingly impossible timeframe. The shining light throughout the footage we saw in the archives and the stories we read online was the energy and loyalty of the fans. As such, we wanted to ensure “The Future Is Now” reflects the fans as a shining light by highlighting them and respecting the importance they play in the club’s legacy. We wanted to tell a rich team story that was as deep and historical as possible. We covered everything from the first-ever game at the iconic Rose Bowl stadium in the 90s, their first legend Cobi Jones, the milestone of British soccer legend David Beckham signing with the team that […]

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Nutrafol x Sephora: Product Range Launch
January 31, 2023 by Jack in 0 Comments

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

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