Back in March, we took on a pretty intense project for the 2024 Red Bull Kumite, right in the heart of Times Square. Our job? Design and create the graphics for the event, making sure the games looked amazing on a massive 8K corner screen in New York City. We crafted the fullscreen visual experience, with graphics seamlessly laid over live camera feeds, resulting in a high-end and visually stunning display. Red Bull Kumite is one of the must-watch tournaments on the Street Fighter and Fighting Game Community calendar, featuring 16 of the world's top Street Fighter players battling for the title of Red Bull Kumite Champion. The atmosphere was electric, with onlookers and participants alike immersed in the intense action and breathtaking visuals. The event was streamed live on Red Bull Gaming's Twitch and YouTube channels, giving a global audience of hundreds of thousands a front-row seat. Plus, the 360,000 people who pass through Times Square each day got to experience the excitement. The vibrant graphics and the thrill of playing on such a grand stage made the event unforgettable. One attendee even said, "The energy in Times Square was palpable, and the graphics on the big screen were […]
Read MoreNutrafol Wellness Campaign: For WomenLife ChangesChronicling personal and professional transitions, from life's joys to its challenges, we explored their profound impact on hair wellness.Lifestyle TriggersA delicately weaved tale of everyday habits that inadvertently shape hair health, highlighting the importance of awareness and proactive care.Thinning StatVenturing into the reality where over half of women grapple with thinning hair, we presented both the challenges and the healing pathways.Nutrafol Wellness Campaign: For MenGeneticsA thoughtful reflection on genetics and their enduring influence on hair's vitality and resilience.Thinning StatA stark presentation, focusing on the unsettling fact that over 80% of men face hair thinning, urging introspection and proactive measures.Sexual PerformanceEngaging in an earnest dialogue, this narrative unveiled the intersections between hair supplements and the concerns of male vigor.Nutrafol Wellness Campaign: For BothMelding the stories of both genders, we crafted additional films that celebrated universality. Highlighting concerns and solutions shared by all, Nutrafol's diverse product range became the harmonizing chord.Lifestyle TriggersLife ChangesThinning StatNutrafol Wellness Campaign: Over The Top (OTT) VersionsWomen: Life Changes OTTMen: Sexual Performance OTTFor Both: Lifestyle Triggers OTT
Read MoreFor more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]
Read MoreNutrafol x Sephora: Nutraceutical Product FilmsDiscover the product films we created for each of the Nutrafol nutraceutical supplements that will be available for sale @ Sephora.Women'sWomen's VeganWomen's BalancePostpartumMen'sNutrafol x Sephora: Hair Care Product FilmsDiscover the product films we created for each of the Nutrafol hair care products that will be available for sale @ Sephora.Strand DefenderRoot PurifierStress RelieverHair SerumBuild-Up BlockerStill curious?We put together this blog article to give you a further look behind the curtains of this project. From storyboards through BTS imagery, our journal article will give the curious folks a deeper insight into this comprehensive creative collaboration.#2024 UpdateWe teamed up with Nutrafol once again to update a few of the original videos to develop a renewed visual experience and some minor updates to the products. With meticulous attention to detail, we captured the voiceovers in our creative studios, each nuance finely tuned with our Blue Bottle microphones to enrich the viewer's auditory journey. The update of Nutrafol's hair serum name presented a unique challenge, seamlessly integrating new voiceovers with the existing footage.
Read MoreWe created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.
Read MoreProduced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations
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