Search Term
The exact phrase a user types into the search bar—used to refine keyword targeting and ad copyWords that sell—ad copywriting blends creativity and strategy to craft compelling, action-driven messaging that captures attention and converts..
What is Search Term?
The actual word or phrase typed into a search bar—guides keyword researchFinding the best terms to target—balances volume, intent, and difficulty for search success. and content targeting.
Dive Deeper
Keyword Research, Search IntentThe reason behind a search—informational, navigational, transactional, or commercial investigation., Search VolumeHow many people search for a term each month—used to prioritize keyword opportunities., Target KeywordsThe words and phrases people type into search—your content needs to match what your audience is actually looking for., PPC
