Key Attributes
Core qualities that define a product, brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception., or audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. segment—used in strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. and messagingThe core idea you communicate—what your brand says, how it says it, and why it matters.. Key attributes define a product’s or brand’s standout features—used in messaging and positioning.
