Experiential Marketing Manager
The experience architect—this role brings ideas to life through live events, pop-ups, and activations that connect emotionally with audiences.
What is an Experiential Marketing Manager?
The storyteller who works in real life. Experiential marketers craft physical and digital moments that immerse, inspire, and leave a mark.
What does an Experiential Marketing Manager do?
They plan and execute live brand activations, pop-ups, tours, and events designed to create emotional resonance—and social-worthy memories.
What does this role look like in a creative agency?
At RIOT, experiential marketing is where creative comes to life. These managers turn brand worlds into walkable experiences that invite touch, taste, and transformation.
Dive Deeper
Experiential Marketing Managers are the architects of live brand storytelling. They design, plan, and execute events, pop-ups, installations, and activations that create emotional, memorable connections between brands and audiences. In creative agencies, they blend creative concepting with logistical precision—ensuring every brand experience feels immersive, strategic, and culturally relevant.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Experiential Marketing | The core discipline—crafting live, sensory-driven brand experiences that leave lasting impressions. |
| Brand Activation | Many experiential efforts serve as brand activations, designed to bring abstract brand ideas into physical reality. |
| Event Marketing | Experiential Marketing Managers oversee event execution as part of broader campaign strategies and audience engagement plans. |
| Omni-Channel Experiences | Great activations often extend into social, content, and digital—experiential managers design experiences that integrate across channels. |
| Campaign Strategy | Experiential campaigns are built around clear brand narratives and marketing goals, not just one-off events. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Event Marketing Specialist | Focuses on planning and executing event logistics—working under the experiential strategy set by the Manager. |
| Creative Director | Partners to shape the high-level creative vision behind experiential concepts and brand storytelling. |
| Production Coordinator | Manages vendors, logistics, permits, and on-the-ground execution to support experiential events. |
| Social Media Manager | Amplifies live events through real-time content capture, social engagement, and post-event storytelling. |
