Branded Content

Branded Content

Crafting branded content that connects

Stories that spark emotion and inspire action.

Branded content is storytelling with purpose. It’s the art of creating captivating narratives that resonate with audiences, delivering your brand’s message in a way that feels authentic, engaging, and unforgettable. At RIOT, we specialize in crafting branded content that starts conversations and drives virality.

In a world overflowing with content, your brand needs more than a message; it needs a moment. Branded content is how you can create that moment—through films that inspire, campaigns that captivate, and stories that spark an emotional connection. It’s the difference between being noticed and being remembered.

What makes branded content powerful

Unlike traditional advertising, branded content focuses on delivering value first. Whether it’s entertainment, education, or pure inspiration, the goal is to connect with your audience on a deeper level. Great branded content builds relationships and trust. It’s the kind of content that audiences seek out and share, amplifying your brand’s reach organically.

How RIOT creates branded content with impact

At RIOT, we believe that every brand has a story worth telling. Our approach combines cutting-edge creativity with a strategic understanding of audience behavior. From concept to execution, we ensure your branded content is designed to grab attention and inspire action. Here’s what we bring to the table:

Authentic storytelling

We dig deep into your brand’s essence, uncovering the unique threads that define its story and weaving them into compelling narratives. It’s not just about what your brand does—it’s about who you are, what you stand for, and how you want the world to see you. Every brand has a voice, a heartbeat, a soul, and we make it our mission to bring that to life through storytelling that feels as genuine as it is powerful.

Whether it’s a punchy short-form video designed to grab attention in an instant or an expansive, cinematic campaign that unfolds like a masterpiece, we ensure every detail resonates. Authenticity isn’t just a goal—it’s our standard. It’s about creating work that feels real, relatable, and human, connecting your audience to your brand in a way they won’t forget.

Visually stunning production

Our creative production studio is the heartbeat of RIOT—a space where bold ideas are transformed into unforgettable realities. With a team of visionary creators, we bring stories to life through innovation, precision, and a relentless pursuit of excellence.

From high-energy sizzle reels that ignite excitement to cinematic brand films that captivate and inspire, our work is designed to leave a lasting impression. Every frame we craft is a testament to our passion for pushing creative boundaries and delivering content that audiences can’t ignore.

Optimized for virality

In today’s digital-first world, creating shareable content is no longer optional—it’s essential. The success of a brand often hinges on its ability to connect with audiences in meaningful ways across platforms. At RIOT, we understand the dynamics of digital behavior and the importance of crafting content that resonates, engages, and inspires.

Every piece of branded content we create is designed with social media at its core. From eye-catching visuals to emotionally charged narratives, we ensure your brand’s story is told in a way that sparks conversation, drives engagement, and amplifies your reach. Whether it’s a viral moment or a sustained campaign, our focus is on making your content impossible to ignore.

Tailored to your goals

Whether you’re launching a product, building awareness, or redefining your brand identity, the right content can make all the difference. At RIOT, we take the time to understand your goals, ensuring that every creative decision aligns with your vision and strategy.

Our branded content is designed to do more than just look good—it delivers measurable results at every step of the journey. From captivating your audience to driving engagement and conversions, we create work that not only resonates but also achieves meaningful impact for your brand.

Iconic collaborations, unforgettable stories

From collaborating with global icons like Tiffany & Co. and Red Bull to producing viral hits for Coach and LA Galaxy, RIOT has a proven track record of creating branded content that makes an impact. We understand the power of a well-told story and the art of making it unforgettable.

Below, you’ll find a collection of branded content we’ve crafted for some of the world’s most visionary brands. Let’s create something extraordinary together.

BRIDES: Hannah Bronfman Cover Star Films
June 6, 2017 by riotwashere in 0 Comments

RIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.

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Macy’s: A Week’s Worth
June 2, 2017 by riotwashere in 0 Comments

RIOT’s “A Week’s Worth” film series for Macy’s showcases Missy and Plus fashion lines with cinematic NYC style. Hypnotic visuals, bold edits, and Instagram success define this summer campaign.

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Motorola: An Unexpected Gift
January 7, 2017 by riotwashere in 0 Comments

“Motorola: An Unexpected Gift” is an episodic series by RIOT Creative Agency, showcasing real couples navigating NYC’s SoHo to find unique holiday gifts in 45 minutes using a Moto Z.

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Coach: Chloë Grace Moretz – Introducing The Fragrance
September 19, 2016 by riotwashere in 0 Comments

Directing, Editing, Post, Color, Music Supervision

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Coach: New York Yankees Lucky Fan Films
May 24, 2016 by riotwashere in 0 Comments

RIOT crafted five bold jumbotron ads for the Coach x Yankees collaboration at Yankee Stadium, spotlighting exclusive products like the father-and-son baseball gloves. These dynamic films merged luxury and the spirit of baseball.

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Harper’s Bazaar: Introducing… Hannah Bronfman
October 26, 2015 by riotwashere in 0 Comments

Explore how RIOT brought Hannah Bronfman’s world to life with Harper’s Bazaar in an innovative shoppable video. Combining fashion, fitness, and cutting-edge technology, this project showcases bold motion graphics and luxury storytelling at its finest.

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Coach x Peanuts: A Playful Brand Collaboration Campaign
September 11, 2015 by riotwashere in 0 Comments

RIOT helped bring the Coach x Peanuts collaboration to life with creative contributions across multiple platforms, from the custom app design to OOH films and social media concepts. Explore how we played a key role in this iconic brand partnership.

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Sunglass Hut x Gareth Pugh: Punk, Fashion, and Radical Expression
September 8, 2015 by riotwashere in 0 Comments

Discover the bold collaboration between Gareth Pugh and Sunglass Hut during London Fashion Week 2015. This iconic partnership celebrates punk aesthetics through a custom-designed tote bag, showcasing Pugh’s artistic vision and rebellious spirit. Get a behind-the-scenes look at Pugh’s creative process and the making of the bag, as well as the punk influence that defines his designs.

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Sunglass Hut: Start With The Shades – Round Trend ft. Hailey Baldwin (Now Hailey Bieber)
April 3, 2015 by riotwashere in 0 Comments

Discover how Hailey Baldwin (now Hailey Bieber) brings the "Round Trend" to life in Sunglass Hut's Start With The Shades video series. A blend of dynamic visuals, styling, and music creates a captivating journey through this bold trend.

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Sunglass Hut: Start With The Shades – “Soft Fun Trend” ft. Cipriana Quann & TK Wonde
March 11, 2015 by riotwashere in 0 Comments

Dive into the "Start With The Shades" video series by Sunglass Hut, featuring Cipriana Quann and TK Wonder. Explore how full creative freedom led to one of our most exciting and innovative fashion video productions to date.

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Coach New York Stories: Celebrating the Spirit of the City with Six Iconic Films
February 28, 2014 by riotwashere in 0 Comments

Discover the Coach New York Stories campaign, featuring six iconic films that showcase the spirit of New York through the lives of influential figures like Karlie Kloss, Michael Chernow, and more. These films highlight the diverse energy and ambition that define the city.

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