Coachtopia: A Beta Community

Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumers. At that time I don’t think the full idea of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brand. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approach to fashion. Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact […]

Clinique: Innovation Sizzle Reel

We were approached by Clinique’s creative team to create a sizzle reel highlighting their latest rebrand work and product innovations. Showcasing a combination of provided footage, original compositions, motion graphics, and unique textures, we transformed a short brief into a visually rich and engaging sizzle reel to excite Clinique employees and customers. Real people were featured as much as possible to help emphasize customer loyalty and satisfaction and to show just how much Clinique’s customer base truly loves the brand. The result is a high-energy, motivational, and playful sizzle reel that will excite everyone for this next chapter in the legacy of Clinique.

Washington Commanders: Official Rebrand Film

Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.

Washington Football Team: New Identity Trailer

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX

Clinique: Love Sizzle Reel

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

Wardrobe: App Intro

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

Coach Foundation: Dream It Real
August 11, 2021 in Animation, 2021, Art, Coach, Color, Creative, Design, Edited, FX, Motion

We recently partnered with our dear friends at Coach to create an inspiring film for their affiliated non-profit organization, the Coach Foundation. The Coach Foundation is committed to unlocking the dreams of 5,000 young individuals by providing scholarships by 2025. The video content in the film was captured using the personal cameras of the featured individuals, showcasing the authentic and unfiltered nature of their technological resources and emphasizing the challenge of affording higher education.   With a focus on promoting positivity, our goal was to shed light on the incredible personalities of each individual who has overcome adversity to reach their current position. To maintain the genuine essence of the film, we dedicated extra time and effort to incorporate hand-drawn elements. For each person showcased, we endeavored to delve into their thoughts and imbue their clips with a custom font style and a hand-drawn representation of their imagined workspaces. These elements were then animated to generate one-of-a-kind artistic creations. This project presented a unique opportunity for our creative agency, and we had a fantastic time bringing it to life. Although the video is intended for internal use within the Coach team and requires a password for access, you can still […]

Lexus & WSJ: Leadership Session w/ Dylan Marron

Giving a masterclass on empathy, podcaster Dylan Marron in collaboration with Lexus and WSJ Custom Content sat in front of the RIOT cameras in NYC during the pandemic. Dylan’s “Conversations with People Who Hate Me” podcast and social experiment features his conversations with people who have written negative comments to him online in the past. The experience from the shows and the conversations that followed gave Dylan a bank of knowledge on vulnerability, difficult conversations, and empathy. We shot, edited, and produced this long-form instructional class that dives into deep philosophical layers surrounding negative human interactions and delivers a light and positive visual experience for the viewer. The story is broken down into chapters with a mixture of “to camera” discussion, motion graphics, quirky custom hand-drawn animations and a multitude of b-roll that was shot in different locations throughout. Our leadership session is one of the rare longer-form pieces of content in the RIOT catalog and we’re super proud of this creation. We’re excited about future collaborations where we get to test ourselves in the longer form visual content space further.

Wall Street Journal: B2C Sizzle Reel

Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

Coach – Collaborations Sizzle

Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

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