For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
As part of our multi-year collaborations with Coach’s new sustainability focused sub brand, Coachtopia, we were given the very rare but beautifully awesome task of creating whatever we wanted! The brief was simple, create as many different logo stings as we could for Coachtopia in a month with the specific point of reference being how MTV did it in the 90’s! Not every day, you get such an awesome and open ended brief but it was one we were excited to tackle particularly as logo stings will become a main stay in Coachtopia’s visual identity and all the content they create in the future. This really was the opportunity for us to put the RIOT stamp on the Coachtopia brand for the foreseeable future. Our creative freedom was truly unleashed with these logo creations. We attempted to make logos for every personality type, with some being made with the intention of being at the start of films, some at the end and some that you can split up and tell the story as a book end. Our mix of 21 hand drawn, cute, glitchy, retro, and trippy Coachtopia logos have wild colors, cool motions and deep texture to each tell […]
With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.