Keywords
The words and phrases people type into search—your content needs to match what your audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. is actually looking for. Keywords are the phrases people search—guide your content strategyValue before the sell—content marketing delivers meaningful stories, insights, and solutions that build trust and drive engagement., SEO, and PPC campaignsPay to play—paid media campaigns use ads across search, social, and display to drive awareness, traffic, and conversions..
