Generative Engine Optimization (GEO)
GEO is the practice of optimizing your content so it can be discovered, interpreted, and cited by AI-driven tools like ChatGPTAn AI tool that can generate copy, code, and conversation—great for brainstorming, dangerous without human oversight., Perplexity, GeminiGoogle’s family of AI models—used across Search, Workspace, and creative tools to power intelligent workflows., and other generative engines. It’s about shaping your digital footprint for the age of machine-powered answers rather than traditional SEO.
