CPT (Cost Per Thousand a Mille)
Another term for CPM—mille means 1,000 in Latin. Different name, same metric.
What is CPT (Cost Per Thousand a Mille)?
CPT is the cost to serve 1,000 impressions—used in media planning to measure ad visibility and reach.
Dive Deeper
CPM, Media Buying, Ad Pricing Models, Campaign Reach, Impressions
