CPT (Cost Per Thousand a Mille)
Another term for CPM—mille means 1,000 in Latin. Different name, same metric.
What is CPT (Cost Per Thousand a Mille)?
CPT is the cost to serve 1,000 impressions—used in media planningStrategically deciding where and when ads should run—drives efficiency, targeting, and impact. to measure adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. visibility and reachThe total number of unique people who see your content—used in media planning and performance tracking..
Dive Deeper
CPMCost per thousand impressions—used in media buying to measure how much it costs to reach 1,000 eyeballs., Media BuyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution., Ad Pricing Models, Campaign Reach, Impressions
