Business Objective
The goal behind the campaign—whether it’s awareness, engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., leads, or sales, the objective drives the strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart.. A business objective is a specific goal a company aims to achieve—guides strategy, campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging., and execution.
