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The Real Jon “Bones” Jones: A Decade Later
March 5, 2023 in Behind The Scenes

We take inspiration from everything, everywhere (not all at once). We find art in the smallest things we use, watch, and have around us. Since the very beginning of our creative agency Riot we’ve been avid fans of the mixed martial arts world and in particular the UFC. Over a decade ago we found ourselves attending endless fights around the world working behind the scenes to cover one of the fastest-growing sports. One of the key pieces of content we worked on with Heavy.com was a three-part series titled The Real Jon Jones which covered this amazing fighter’s story so far. During that time Jones’ career took so many twists and turns and it’s been an amazing ride to watch his evolution. From controversies outside the arena and some of the greatest battles ever fought in the octagon with legends like Daniel Cormier and Alexander Gustafsson. Jon Jones has essentially never lost a fight. He has 27 wins and 1 controversial no-contest – Jones tested positive for turinabol, causing a win to be overturned to a no-contest, along with a 15-month suspension. The levels that were considered to be a positive during this time have since been reduced causing Jones […]

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