Sports & Fitness

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

RIOT's creative agency partnered with the LA Galaxy to produce an electrifying campaign for the 2024 season opener. The project showcases bold visuals, captivating storytelling, and the energy of soccer fans, setting the stage for an unforgettable season.

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

More than a premiere — this was a blueprint. RIOT created the first episode of LA Galaxy’s new Apple TV series, Galaxy Rise, setting the tone, style, and soul for a project rooted in community, inclusivity, and purpose. From visual language to local voices, we helped launch a movement.

There are trailers. And then there are cinematic rituals. For LA Galaxy’s 2023 season opener, RIOT created a war cry disguised as a film—complete with fierce choreography, emotional stills, and music supervision that hit like prophecy. This wasn’t just content. It was legacy in motion.

In just three days, RIOT crafted The Future Is Now — a fan-fuelled documentary tracing the myth and muscle of LA Galaxy, from Rose Bowl anthems to Beckham-era glamour. What began as a crash course in club history became a love letter to football culture — a cinematic sprint through legacy, loyalty, and the people who made it all real.

We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.   Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]

Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks.   With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.