Directed Archives

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.   Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]

Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks.   With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

Produced, Directed, Creative, Edited, Motion GFX, Color, VFX

Produced, Directed, Creative Direction, Photography, Animation, Color, Edited, GFX, Motion

We created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.

Neiman Marcus unveils a stylish mustard power suit for the Spring season, combining classic tailoring with contemporary design.

Explore the brand evolution of the Washington Commanders, from the Redskins to their current identity.

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX

Step into the world of RIOT's Tabletop Reel, where products are not just photographed, they're brought to life through masterful staging and lighting.