LA Galaxy: 2023 Season Opener Trailer
There are matches. Then there are reckonings.
When LA Galaxy came to us, we weren’t aiming for just a trailer. We lit a fuse—a ritual carved in visuals and sound. A war cry built to shake LA awake.
This wasn’t just a hype piece. It was a declaration: Los Angeles bleeds Blue & Gold.
Act I: One Goal, One War Cry
We opened with a solitary strike from Chicharito. A moment of clarity before the chaos. Then the storm rolled in: riotous celebrations, bodies crashing, fists raised, goals screaming in technicolor history.
The music hits like prophecy. We handled the music supervisionThe process of sourcing, licensing, and pairing music with content—blends storytelling with sonic strategy. in-house—digging deep to unearth a track that carried the gravitas of war. The selection was surgical. Each lyrical line feels destined to soundtrack this clash.
Every word sharpened to cut through rival noise like a blade.
Raheem Edwards erupts with a battle cry as smoke rises and the derby tension builds — a moment of defiance before El Tráfico.
Act II: The Rose & the Ritual
Then—silence. A breath between battles.
We see the team. Warriors, each holding a rose. Not simply a flower, but a message. A symbol. A tribute to the Rose Bowl—the place of beginnings. The sacred stadium where both Major League Soccer and the LA Galaxy legacy were born.
The rose whispers: This is our LA.
Chicharito stands in silence before the storm. A stare that says it all — the calm, the legacy, the battle to come.
Act III: Memory, Fury, Fire
The last El Tráfico ended in heartbreak. This trailer is the retort. A cinematic retelling of a rivalry forged in injustice, fury, and the memory of goals stolen. RIOT built a pulse. We stitched together a narrative of redemption with visuals that scream and moments that smolder.
This is legacy in motion.
“We ain’t got no fear”
Final Act: A Date Etched in Rivalry
February 25, 2023 (later rescheduled)—not just the start of a season, but the re-ignition of a war. Played on neutral ground, yet nothing about it felt neutral.
El Tráfico is LA’s eternal clash. Black & Gold vs. Blue & Gold. And if you listen close enough, you’ll hear the city’s heartbeat pulsing in every chant, every challenge, every roar from the stands.
Vamos Galaxy.
