In a world overflowing with brands vying for attention, a striking visual identity is your brand’s voice before it speaks. It’s the silent ambassador of your ethos, the first spark of recognition in a crowded room. At RIOT, we create unforgettable experiences that turn heads, evoke emotions, and leave lasting impressions.
A visual identity is not merely a collection of logos, colors, or typefaces—it’s the heartbeat of your brand. A visual identity tells your story in a language that transcends words, weaving your vision into a tapestry of imagery, texture, and design. From the bold lines of a logo to the nuanced interplay of colors, every detail is a brushstroke in the masterpiece of your brand’s visual identity.
Every project we undertake is an exploration, a journey into the soul of your brand. We delve into its essence, unearth its potential, and craft visuals that resonate on a deeper level. A timeless logo that speaks to your core values, a palette that evokes the perfect emotions, typography that whispers elegance or shouts innovation—this is the art of visual identity. It’s about capturing what makes you unique and amplifying it in ways the world can’t ignore.
Because today’s audiences crave authenticity. They connect with stories told through visuals, and they trust brands that have a clear sense of self. A powerful visual identity sets the tone for every interaction, creating a sense of trust, recognition, and excitement. Visual Identity is strategy, psychology, and creativity colliding in perfect harmony.
At RIOT, we’ve been fortunate to partner with some of the most visionary brands on the planet—names like Tiffany & Co., Red Bull, Coach, and LA Galaxy. These collaborations have allowed us to push boundaries, redefine norms, and create visual identities that are as bold and daring as the brands themselves. Whether building something entirely new or breathing fresh life into a legacy like we did for Washington Commanders, our approach is fearless, deliberate, and unrelentingly creative.
It’s dynamic, purposeful, and unforgettable. Our visual identity work will speak to your audience with clarity and passion, commanding attention while leaving an indelible mark. We will focus on how your brand looks, how it feels, how it moves, and how it exists in the world.
Let’s create something extraordinary together. Below, you’ll find examples of the visual identities we’ve crafted—each a testament to the power of design, innovation, and the relentless pursuit of creativity.
LEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.
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RIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.
Read MoreCoachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.
Read MoreCoachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.
Read MoreNutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]
Read MoreNow that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign. You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign. Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, […]
Read MoreExplore the brand evolution of the Washington Commanders, from the Redskins to their current identity.
Read MoreDelve into the historical journey of the Washington Commanders with RIOT's creative storytelling.
Read MoreWitness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.
Read MoreWith everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.
Read MoreWith almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]
Read MoreCreative Direction, Directed, Edited, Motion, OOH, Produced
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