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RIOT partners with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.

RIOT collaborated with LA Galaxy and DJ Alesso to create an electrifying teaser film that merges the worlds of soccer and music. Featuring powerful visuals and immersive soundscapes, the film captures the unyielding energy and artistry of the beautiful game.

In collaboration with WSJ Custom Content, RIOT crafted a dynamic sizzle reel titled "Beyond Your Imagination." This visual symphony captures years of iconic moments, showcasing the evolution of creative storytelling and the power of bespoke content.

RIOT teamed up with Nutrafol and Sephora to craft a stunning video series celebrating the connection between skin health and wellness. Through captivating visuals and scientific animations, the project brought Nutrafol's core message to life.

RIOT's creative agency partnered with the LA Galaxy to produce an electrifying campaign for the 2024 season opener. The project showcases bold visuals, captivating storytelling, and the energy of soccer fans, setting the stage for an unforgettable season.

Dive into AEG's memorable 2023 journey with LA Galaxy and LA Kings, captured in a thrilling portfolio showcase. Relive the moments that defined an extraordinary year in LA sports.

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

The Nutrafol Wellness Campaign redefines hair health with powerful storytelling and breathtaking visuals. Dive into a journey that celebrates transformation and resilience through life’s changes.

The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

Coachtopia is Coach’s bold step into circular fashion—and RIOT was there to capture every moment. From sixteen sets to ten changemakers, see how we brought this campaign to life, featuring exclusive interviews with Lola Tung, Maya, Caulin, and the designers shaping the future.

Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product. This tiny piece of tech is a gateway into Coachtopia’s circular fashion movement. Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But there was just one problem: most people have no idea what an NFC chip is, or how to activate it. That’s where we came in. The Challenge: Making NFC Tech Simple & Fun We needed to create something that wasn’t just a tutorial, but an experience—an engaging, easy-to-digest, hand-drawn animated film that would make learning about Coachtopia’s NFC chip effortless and entertaining. This wasn’t a generic explainer video. It had to feel alive, bursting with Coachtopia’s personality. It had to be fun, vibrant, and playful while ensuring users clearly understood how to tap into their […]

Continuing our partnership with LA Galaxy, we were excited to develop the premiere episode of their monthly Apple TV series, “Galaxy Rise.”  This series focuses on enriching the local LA community, promoting inclusivity in sports, and fostering open dialogues for everyone. For the Galaxy Rise project the idea was for us to create the first episode and set the standard of the show in terms of look, feel and vibe and then hand off all created assets to the LA Galaxy internal video team to create the remainder of the episodes for the season.   RIOT’s creative team utilized a rich array of clips, featuring influential speakers and community interviews, to craft an episode that resonates with all viewers, particularly the younger, more impressionable audience who can be the real change-makers. Maintaining the visual style from our other LA Galaxy collaboration “The Future is Now” and the opening trailers, we incorporated our distinctive full-screen text animations and dynamic motion graphics. This approach not only ensured stylistic consistency but also heightened the narrative’s energy and impact. Experience the entire episode in the player above and browse through some of the exceptional graphics in the gallery below. Close

LA Galaxy approached us to create a season-opening trailer to build up hype for their first game of the 2023 MLS season with long-time derby rivals LAFC. Our trailer is the first introduction to LA Galaxy fans for the upcoming season and it’s a rowdy one! As with most derby matches, there’s a lot of rivalry weight riding on the game and we really dialed into this to build up hype for the 2023 season’s first Los Angeles Derby. LA Galaxy left their last game with LAFC feeling robbed and our trailer really sets the scene for what is likely to be a successful victory. We set the tone for the game with a heavily emotional song, slick motion graphics, and appropriate lyrics that narrate the two teams’ history perfectly with lines like “No matter what opposition you bring…” and  “we ain’t got no fear.” RIOT creative agency made the decision early on in the creative process that we would open with one goal and that would be the only one we showcased. After that we created viewer emotion and hype through high-energy clips of the derby rivalry, moments of celebration – of course from many, many LA Galaxy goals, […]

Our first collaboration with LA Galaxy saw us diving deep into the history and archives of the club with the mammoth task of creating a historical journey into LA Galaxy as a team, the results of which are being featured on the MLS official Apple TV channel. With a super tight deadline, we got to work by researching, reading, watching, and ingesting all the content we could to understand what makes LA Galaxy the team it is. Over the course of three days, we downloaded and consumed an entire legacy in a seemingly impossible timeframe. The shining light throughout the footage we saw in the archives and the stories we read online was the energy and loyalty of the fans. As such, we wanted to ensure “The Future Is Now” reflects the fans as a shining light by highlighting them and respecting the importance they play in the club’s legacy. We wanted to tell a rich team story that was as deep and historical as possible. We covered everything from the first-ever game at the iconic Rose Bowl stadium in the 90s, their first legend Cobi Jones, the milestone of British soccer legend David Beckham signing with the team that […]

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.   Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]

Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks.   With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]