The Xcerts’ “Hold On To Your Heart” music video is a visually stunning and emotionally powerful production. Shot in Brighton with a minimalist crew, the video portrays lead singer Murray Macleod’s heartfelt message of resilience and hope, set against dramatic skies and vibrant cityscapes.
Read MoreThe Xcerts' "Daydream" music video, directed by RIOT's Chris "MUG5" Maguire, takes you on a whirlwind journey of surreal imagery, live performances, and daydream-inspired visuals. From quirky in-car moments to the electrifying stage energy at The Haunt in Brighton, the video encapsulates the band's creativity and passion.
Read MoreStep into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.
Read MoreSinger-songwriter Niia takes us on an intimate journey through New York City in RIOT's "Take A Walk" series. From her townhouse to the streets of Bed-Stuy, discover the artistic spaces and inspirations that shape her music, grounded by the timeless style of Reebok Classic Leather sneakers.
Read MoreStep into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.
Read MoreClinique has redefined skincare since 1968, becoming a global leader in beauty. Dive into our brand sizzle film that celebrates its groundbreaking journey, from its allergy-tested roots to its innovative campaigns.
Read MoreDirected, Edited, Photography, Post, Color, FX, Sound, Design, Social
Read MoreA cinematic and emotional exploration of The Xcerts' "Feels Like Falling In Love," directed by RIOT’s Chris "MUG5" Maguire. This project merges powerful visuals, heartfelt storytelling, and creative branding for a standout music video and packshot design.
Read MoreRIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.
Read MoreRIOT’s “A Week’s Worth” film series for Macy’s showcases Missy and Plus fashion lines with cinematic NYC style. Hypnotic visuals, bold edits, and Instagram success define this summer campaign.
Read MoreCreative Direction, Design, Web, Front End
Read MoreDirected, Editing, Color, Sound, Motion GFX, Branding, Creative, Design, Web
Read MoreRIOT created Material World’s first-ever brand film, celebrating sustainable fashion and personal reinvention. This campaign showcases empowerment and style with cinematic flair.
Read MoreDirecting, Editing, Post & Color
Read More“Motorola: An Unexpected Gift” is an episodic series by RIOT Creative Agency, showcasing real couples navigating NYC’s SoHo to find unique holiday gifts in 45 minutes using a Moto Z.
Read MoreRIOT’s “The Future Is Unwritten” is a black-and-white short film capturing the voices of New Yorkers sharing their hopes for the future. A moving story of humanity and hope, directed by Chris MUG5 Maguire.
Read MoreDirected, Editing, Post, Color, FX, Music Supervision, Sound, Social
Read MoreRIOT Creative Agency created a film celebrating Estée Lauder Companies’ 2016 achievements. The project highlighted the legacy, standout campaigns, and bold innovations of their 27 iconic brands.
Read MoreEditing, Post, Motion Graphics, Color, Music Supervision
Read MoreCreative Direction, Editing, Motion Graphics, Post
Read MoreDirecting, Editing, Post, Color, Music Supervision
Read MoreRIOT created a bold NYC punk-inspired film to showcase Coach’s Women’s Fall 2016 Varsity jacket collection. With electric graffiti lighting and stop-motion animation, the film captured the collection’s individuality and craftsmanship.
Read MoreRIOT created a craftsmanship-styled film celebrating Coach’s Rivets collection of limited-edition, hand-crafted bags. Directed by Chris MUG5 Maguire, the film highlights the precision and artistry behind these stunning designs.
Read MoreRIOT crafted five bold jumbotron ads for the Coach x Yankees collaboration at Yankee Stadium, spotlighting exclusive products like the father-and-son baseball gloves. These dynamic films merged luxury and the spirit of baseball.
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