Coach Archives

RIOT partners with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub-brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology, and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers, and activists that are all working together to make a positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, it's time to unleash your inner child. Our festive story begins with #JenniferLopez, #ChanyoungYoon and #ZoeyDeutch. #CoachHoliday https://t.co/88TSIoHWTr #CoachNY pic.twitter.com/BxS10O7USs— Coach (@Coach) November 2, 2022 @coach FEEL THE WONDER, aka holiday like a kid 🤸🎁 What's your fave festive memory from childhood? #CoachHoliday #CoachNY ♬ original sound - Coach Fun Fact: For this campaign, the Coach team was location scouting many different areas in New York. As it happens, one such place they looked at was our very own creative agency founder MUG5's family home in New Jersey! The building was built by Time magazine featured local New Jersey architect Arthur Rigolo and has some extra cool vibes that attract a lot of directors and creatives when location scouting. Maybe they'll choose it for their next campaign?

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping underrepresented youth with opportunities not regularly available to them. RIOT creative agency created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

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Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation