Art

Art

Art direction isn’t just about visuals—it’s about vision. At RIOT, we create to showcase the power of combining creative ideas with strategic execution. Our work is a testament to bold storytelling, refined aesthetics, and a relentless pursuit of originality. From branding to campaigns, every project in our portfolio tells a story. It’s not just about what looks good—it’s about what connects, inspires, and disrupts.

What is Art Direction?

Art direction is where creativity meets leadership. It’s the process of shaping ideas into visuals that resonate with an audience. Whether it’s crafting a brand identity, producing a high-concept photoshoot, or designing an immersive campaign, art direction is at the core of everything we do.

Our Art Direction Portfolio Features:

  • Brand Identities – Logos, color palettes, and typography that define your brand’s visual DNA.
  • Campaign Art Direction – Shaping the look, feel, and tone of multi-channel marketing campaigns.
  • Editorial Design – Art direction for magazines, books, and digital publications.
  • Fashion & Lifestyle Shoots – Creating concepts and managing visuals for stunning photography.
  • Creative Direction for Ads – From mood boards to execution, we craft ads that are visually unforgettable.

Why Choose RIOT for Art Direction?

We don’t believe in the ordinary. As one of NYC’s boldest creative agencies, our art direction portfolio showcases work that pushes boundaries and redefines expectations. At RIOT, we don’t just create projects—we create movements.

What Sets Us Apart:

  • Visionary Leadership: We see the bigger picture and make it a reality.
  • Collaborative Spirit: We work with brands to create visuals that feel authentic and aligned.
  • Attention to Detail: Every element, down to the smallest design choice, is intentional.

Explore Our Art Direction 

Whether you’re looking for inspiration, considering collaboration, or just curious about how far creativity can go, our portfolio is a masterclass in art direction. Each project is a reflection of bold ideas brought to life with precision and artistry.

Ready to Make a Statement?

Let RIOT bring your vision to life with art direction that’s as daring as it is effective. Dive into our art direction portfolio, and contact us to craft visuals that captivate and inspire.

U.S. Chamber of Commerce: For the Pursuit

June 11, 2025 by riotwashere in 0 Comments

RIOT partnered with the U.S. Chamber of Commerce to create a cinematic anthem—one that honors a century of enterprise and speaks boldly to the future. This is the story of how we crafted a brand film powered by legacy, driven by vision, and built to ignite American ambition.

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Side-by-side image showing a frizzy-haired model on the left and smooth, styled hair on the right with the John Frieda logo.

John Frieda’s Frizz Ease: 7 Films That Tame Every Strand

October 26, 2024 by riotwashere in 0 Comments

Go behind the scenes with celebrity stylists Dave Stanwell and Laura Polko as they bring John Frieda’s Frizz Ease campaign to life. From tackling humidity to achieving sleek, frizz-free hair, each transformation is a testament to effortless styling.

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LEADX: Brand Refresh

September 9, 2024 by riotwashere in 0 Comments

LEADX approached us to transform their visual identity while coexisting with another brand of the same name. Through bold logo design and a carefully curated color palette, we crafted a distinctive and memorable brand identity.

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LA Galaxy: Afrojack Teaser Film

June 29, 2024 by riotwashere in 0 Comments

Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.

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LA Galaxy: DJ Alesso Teaser Film

March 4, 2024 by Jack in 0 Comments

RIOT collaborated with LA Galaxy and DJ Alesso to create an electrifying teaser film that merges the worlds of soccer and music. Featuring powerful visuals and immersive soundscapes, the film captures the unyielding energy and artistry of the beautiful game.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics

March 1, 2024 by Jack in 0 Comments

RIOT partnered with Red Bull Kumite to design bold, electrifying screen graphics for their Times Square OOH campaign. Merging the high-energy world of esports with eye-catching visuals, this project brought gaming culture to the crossroads of the world.

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LA Galaxy: Season Opener 2024

February 11, 2024 by Jack in 0 Comments

RIOT's creative agency partnered with the LA Galaxy to produce an electrifying campaign for the 2024 season opener. The project showcases bold visuals, captivating storytelling, and the energy of soccer fans, setting the stage for an unforgettable season.

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A Legacy in Motion: Celebrating 20 Years of Dignity Health Sports Park

June 15, 2023 by Jack in 0 Comments

A poetic celebration of Dignity Health Sports Park's 20th anniversary, brought to life by RIOT’s custom video tribute. From iconic LA Galaxy moments to adrenaline-filled BMX stunts and CrossFit Games, this visual journey highlights the legacy of a venue that defines excellence.

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Coach: Introducing Coachtopia

April 20, 2023 by Jack in 0 Comments

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coachtopia: Establishing a Brand Identity in Motion

April 20, 2023 by Jack in 0 Comments

Coachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.

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Coachtopia: NFC Chip Animation

April 20, 2023 by Jack in 0 Comments

Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product. This tiny piece of tech is a gateway into Coachtopia’s circular fashion movement. Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But there was just one problem: most people have no idea what an NFC chip is, or how to activate it. That’s where we came in. The Challenge: Making NFC Tech Simple & Fun We needed to create something that wasn’t just a tutorial, but an experience—an engaging, easy-to-digest, hand-drawn animated film that would make learning about Coachtopia’s NFC chip effortless and entertaining. This wasn’t a generic explainer video. It had to feel alive, bursting with Coachtopia’s personality. It had to be fun, vibrant, and playful while ensuring users clearly understood how to tap into their […]

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Galaxy Rise: A Cinematic Anthem for LA’s New Era

March 15, 2023 by Jack in 0 Comments

More than a premiere — this was a blueprint. RIOT created the first episode of LA Galaxy’s new Apple TV series, Galaxy Rise, setting the tone, style, and soul for a project rooted in community, inclusivity, and purpose. From visual language to local voices, we helped launch a movement.

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