Clinique: Brand Sizzle

Our role(s): Creative Direction, Direction, Editing, Motion Graphics, Produced, Post, Color, Music Supervision

August 1, 2017

Clinique: Brand Sizzle

Clinique are one of the most recognized brands in the beauty world. Founded in 1968, Clinique was created after Evelyn Lauder read an article a year previous in Vogue magazine, written by Carol Phillips with Norman Orentreich that discussed the significance of a skin-care routine. Evelyn brought the article to Esteé Lauder’s attention and both Carol and Norman were recruited to help create Clinique, a brand that would become the world’s first beauty company that was both allergy tested and dermatologist driven. Fast forward 50 years and Clinique are one of the biggest beauty brands, trusted the world over by women and men, of all ages, that care about their skin-care routine and the ingredients they put on to their skin.

Our brand sizzle for Clinique helps to both showcase the brand in all its glory, while also explaining the many mantras the brand represent and stand by.

The final film, which can be seen above is a historical look into the Clinique brand, from their first ever ad campaigns all the way through to their most recent with the sizzle being the journey between those years. It’s a crash course into the wonderful world of Clinique and is an enjoyable, entertaining, fun film that educates people further on this one of a kind beauty brand.

Clinique: Brand Sizzle

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