Clinique: MU Campaign Creative Shot Tests
We’ve been fortunate to collaborate extensively with Clinique, one of the most iconic brands in the beauty industry. Our ongoing partnership has been driven by a shared vision of creating bold, innovative campaigns that connect deeply with their global audience. From skincare to beauty essentials, Clinique’s legacy of elegance and innovation inspires every project we undertake. At RIOT, we embrace a dynamic and iterative creative process, ensuring that each campaign we develop captures the brand’s ethos while breaking new creative ground.
Pre-production is where the magic starts. At our creative agency, this phase is dedicated to rigorous experimentation with visual elements, musical compositions, and storytelling techniques. For Clinique, this means testing out diverse shots, colors, and textures to craft a unified aesthetic that reflects their modern yet timeless identity. In previous projects, like the Love Sizzle Reel, we successfully combined Clinique’s imagery with unique compositions and bold kinetic text, creating a visually stunning piece that resonated with audiences worldwide.
The video above represents a work-in-progress piece created as part of this process. This proof-of-concept was designed to explore and refine the musical tone, shot selection, and color palettes for an upcoming creative campaign. Every detail in this piece, from the vibrant colors to the carefully chosen music, was crafted with precision to ensure it aligns seamlessly with Clinique’s brand identityVisual identity is the visual essence of a brand, encompassing its logo, typography, color palette, imagery, and overall aesthetic. It's the cohesive visual language that helps audiences instantly recognize and connect with a brand.. It’s about more than visuals; it’s about evoking emotions and building connections with Clinique’s loyal consumers while inviting new audiences to engage with the brand.
Our partnership with Clinique has led to exceptional results. For instance, the Moisture Surge campaign achieved an impressive 1.5 million views across platforms, proving the power of blending strategic creativity with cutting-edge storytelling. Projects like these highlight the importance of testing and refining ideas during pre-production, allowing us to experiment with innovative approaches and ensure the final result is impactful and memorable.
What sets our collaboration with Clinique apart is our shared commitment to pushing boundaries. While Clinique redefines beauty standards, we redefine how those standards are communicated through creative storytelling. Whether it’s through bold video concepts, dynamic color grading, or innovative soundscapes, our goal is to create work that not only enhances Clinique’s campaigns but also elevates their message of confidence and empowerment.
We believe that creativity thrives in the freedom to experiment. These projects are a testament to RIOT’s ability to merge strategy with artistry to produce campaigns that leave a lasting impact. As we continue to collaborate with Clinique, we remain dedicated to delivering work that captures their essence and exceeds expectations. Stay tuned as this concept evolves into its final form—a campaign that embodies Clinique’s vision in ways that are fresh, bold, and distinctly their own.
