Coach: Disney x Coach Campaign
Coach has long been known for its bold and imaginative partnerships, from Peanuts and Snoopy to unexpected collaborations that captivate audiences worldwide. In 2016, they elevated their game with two monumental collaborations: Disney and the New York Yankees. We were honored to play a key role in the Disney x Coach campaign—a partnership that brought together timeless magic and contemporary fashion in an unforgettable way.
Bringing the Disney x Coach Vision to Life
Our involvementEngagement is the level of interaction, attention, and emotional connection that an audience has with a brand, message, or content. It reflects how actively individuals are participating, sharing, or responding to what’s presented. in this iconic campaign covered multiple creative fronts.
Conceptualizing the vision
Early on, we collaborated with Coach to shape the creative direction of the partnership. We helped imagine how Disney’s signature charm and Coach’s modern luxury could seamlessly blend across their channels.
Bringing the vision to life
From creating final animations that dazzled in Coach stores to stunning displays on social media and outdoor screens worldwide, we ensured every frame sparkled with Disney magic and Coach elegance. We crafted a playful and engaging Disney x Coach adAdvertising is the strategic process of promoting products, services, or ideas through paid channels to reach a target audience. It encompasses creating compelling messages and selecting the right platforms—such as TV, digital, print, or out-of-home media—to drive awareness, engagement, and conversions. tailored for Snapchat, capturing the essence of the collaboration in bite-sized brilliance.
Using Disney’s exclusive film for Coach, we produced over 50 outdoor and in-store advertisingMarketing is the strategic process of identifying, anticipating, and satisfying customer needs through the promotion, distribution, and pricing of products or services. It’s the engine that drives brand awareness, customer engagement, and business growth. versions for screens around the world. Additionally, we created pre-roll adsAdvertising is the strategic process of promoting products, services, or ideas through paid channels to reach a target audience. It encompasses creating compelling messages and selecting the right platforms—such as TV, digital, print, or out-of-home media—to drive awareness, engagement, and conversions. for Vogue and other prestigious publications, ensuring the campaign reached a global audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. in style.
A Creative Collaboration That Captivated the World
The result? A campaign that felt like a love letter to creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression., uniting Disney’s iconic legacy with Coach’s daring spirit. It was a celebration of artistry, nostalgia, and innovationCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression., designed to captivate audiences everywhere.
Above, you’ll find the Disney x Coach Vogue pre-roll ad. Below, explore the vibrant animations showcased on Instagram, in-store, and across outdoor screens, as well as the whimsical Snapchat ad. For us, this project was a perfect union of imagination and execution—and we’re proud to have brought it to life.
