Coach x Peanuts: A Playful Brand Collaboration Campaign

When an iconic American comic strip meets an iconic American heritage brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience., you know something special is about to happen. That’s exactly what happened when Coach teamed up with Charles M. Schulz's internationally renowned Peanuts characters for an unforgettable collaboration. Together, they created a collection that blended playful nostalgia with high-end fashion, and we at RIOT were honored to be at the heart of it all.

The iconic Coach x Peanuts logo, highlighting their playful and stylish limited edition collection.

Our Role in the Coach x Peanuts Campaign

At RIOT, we love bringing ideas to life that feel both fun and timeless, and the Coach x Peanuts collaboration was the perfect opportunity to do just that. From conceptualizing the first digital and OOHOut-of-Home Advertising (OOH) refers to advertising formats that reach consumers when they are outside their homes, such as billboards, transit ads, bus shelters, and street furniture. interactions, helping create a custom app, to photographing Coach’s iconic West Village store for an in-app virtual store tour, our fingerprints were all over this vibrant campaign. Our team was deeply involved in multiple facets of the project, helping shape the interactionEngagement is the level of interaction, attention, and emotional connection that an audience has with a brand, message, or content. It reflects how actively individuals are participating, sharing, or responding to what’s presented. between Coach’s brand and Peanuts’ timeless characters.

The campaign came to life through various mediums, from the custom app experience to pop-up stores around the world, and even through social media interactions. Below, you can get a taste of the work we contributed, from early conceptual visuals to motion graphics and interactive designs.

Case Study Film: A Collaborative Vision

The videoVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire. above is a case study film that showcases the overall campaign. While the case study film was created by another team, our motion graphics work is peppered throughout, giving you a glimpse into the full scope of this collaborative project. It’s a perfect way to see the playful spirit of Peanuts brought to life through high-end fashion and digital interactions.

A sneak peek into the Coach x Peanuts collaboration, featuring black Snoopy figurines displayed on a laptop screen, bringing the playful collection to life digitally.

App Design Concept: A Sneak Peek at the Digital Experience

Before the app even launched, we helped create a visual walkthrough animationAnimation brings still images to life, creating the illusion of movement and telling stories in a visually captivating way. It can be 2D (flat) or 3D (adding depth and dimension). that would help app designers understand its functionality and features. This early conceptAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. was essential in guiding the designDesign is the process of creating purposeful and visually appealing solutions to solve problems, convey messages, or enhance experiences. It involves a combination of creativity, technical skill, and strategic thinking. process, and we were excited to contribute to shaping the user experience.

We also created a cool intro concept for the app, designed to build excitement for users the first time they opened the app. This was intended to be a fun, engaging entry point into the Coach x Peanuts experience.