Clinique: Love Sizzle Reel

Clinique: Love Sizzle Reel

During 2021 thanks to social media, Clinique experienced an unplanned viralViral refers to content, such as videos, posts, or campaigns, that rapidly spreads across the internet and social media platforms, gaining massive attention and engagement through shares, likes, and comments. moment where their lipstick product “Black Honey” got picked up by a large group of Gen Z influencers on TikTok. To follow up on this wave of popularity we collaborated with our friends at Clinique to create a new sizzle reel for the brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience..

Simply titled, “Love” our sizzle plays with the ideaAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. of consumersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. not simply liking the brand, but loving it. We used a mixture of Clinique imagery and unique Riot creative agency compositions alongside bold kinetic text to bring the story to life.

Adding hand-drawn animations, and a catchy, on-topic musical choice we created an elegantly clean sizzle reel for Clinique that showcases their intent as a brand moving into 2022.