2019 & Earlier

Produced, Directed, Creative Direction, Edited, Post, Color, FX, Animation, Branding, Design, Photography

Laurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.

As part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.

Mike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

Editing, Post, FX, Color, GFX, Music Supervision

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

Directed, Creative Direction, Editing, Post, Color, Titles, FX, Animation, Branding, Design, Photography, Social, Music Supervision

Editing, Post, FX, Color, GFX, Music Supervision

Editing, Post, FX, Color, GFX, Music Supervision, Social

The Xcerts’ “Hold On To Your Heart” music video is a visually stunning and emotionally powerful production. Shot in Brighton with a minimalist crew, the video portrays lead singer Murray Macleod’s heartfelt message of resilience and hope, set against dramatic skies and vibrant cityscapes.